Sustainable competitive advantage relies on resources, competencies and capabilities evolving with the dynamics of the industry. Sustainable competitive advantage is achieved when an organisation’s capabilities are of value to customers, unique and difficult for competitors to imitate, and allows the organisation to exploit it.
b) Resources are assets that organisations have and competences are they ways those assets are used effectively. Resources and competences increase the organisation’s efficiency and effectiveness, thus creating strategic capabilities.
The resource-based view of strategy asserts that competitive advantage is explained by the distinctive of its capabilities. Core competences underpin customer value and helps differentiate an organisation. It is becomes a competitive advantage as it is hard to imitate.
Dynamic capabilities help an organisation remain competitive as it means they are receptive to change, thus staying ahead of competitors with innovation and flexibility through learning and exploiting new knowledge.
2a) Causal ambiguity is the difficulty in discerning the causes and effects underpinning an organisation’s advantage, making it difficult for competitors to imitate its strategic capabilities.
2b) Core rigidities are core competencies or strategic capabilities which have become stuck, thus limiting the necessary capacity for change. It becomes an organisation’s weakness as industries evolve and change, making a strategic capability less relevant.
Strategic capabilities comprise both resources and competences. Causal ambiguity makes it hard for competitors to comprehend which activities and processes are dependent in forming linkages that create core competences that