Dysons'Change at Fasilane
SCHOOL: UNIVERSITY OF GREENWHICH / ZCAS
COURSE NAME: BA HONS BUSINESS PURCHASING & SUPPLY CHAIN MANAGEMENT
SUBMISION DATE: 14/09/2012
SUBMITTED BY: GIFT SACHIHONGO (COPPERBELT CLASS)
STUDENT NO:
SUBJECT: STRATEGIC MANGEMENT
PORTFOLIO: MANAGING CHANGE AT FASILANE
Inside Dyson Case Study Questions
Dyson is a private company that engages in the development, design, and manufacture of high-performance appliances for different uses. Products from the company are used in many sectors but the company is well known in the manufacture of vacuum cleaners. Coupled with the production of high quality products and private ownership, the Dyson registers supernormal profits from the sale of its products. The Global network and international presence of the company enables it to enjoy substantive market shares in most of competitive markets such as the USA, UK, and China. The success of Dyson can be attributed to unique and strong strategic capabilities that enhance its competitive advantage. The strategic capabilities of Dyson can be analyzed through an evaluation of its value chain, dynamic capabilities, core competencies, and unique resources (Ferguson, 2009).
Strategic Capabilities
Dyson Technology Innovation and R&D
Dyson’s foundation is built on a distinctive engineering design and innovation with enormous investments in Research and Development. Dyson technology entails engineering and re-engineering of prototypes through the process of thinking, testing, breaking, and questioning (making-breaking-making-breaking-and-making) until the engineering ideas are transformed into creative products. Dyson’s engineers are willing to ‘take the road less travelled’ even if it looks less sensible in order to transform innovative ideas into products. Patents protect the majority of products from the company and hence, the company has an upper hand in utilizing its resources. A clear example of patented technology is the Ball Technology,
COURSE NAME: BA HONS BUSINESS PURCHASING & SUPPLY CHAIN MANAGEMENT
SUBMISION DATE: 14/09/2012
SUBMITTED BY: GIFT SACHIHONGO (COPPERBELT CLASS)
STUDENT NO:
SUBJECT: STRATEGIC MANGEMENT
PORTFOLIO: MANAGING CHANGE AT FASILANE
Inside Dyson Case Study Questions
Dyson is a private company that engages in the development, design, and manufacture of high-performance appliances for different uses. Products from the company are used in many sectors but the company is well known in the manufacture of vacuum cleaners. Coupled with the production of high quality products and private ownership, the Dyson registers supernormal profits from the sale of its products. The Global network and international presence of the company enables it to enjoy substantive market shares in most of competitive markets such as the USA, UK, and China. The success of Dyson can be attributed to unique and strong strategic capabilities that enhance its competitive advantage. The strategic capabilities of Dyson can be analyzed through an evaluation of its value chain, dynamic capabilities, core competencies, and unique resources (Ferguson, 2009).
Strategic Capabilities
Dyson Technology Innovation and R&D
Dyson’s foundation is built on a distinctive engineering design and innovation with enormous investments in Research and Development. Dyson technology entails engineering and re-engineering of prototypes through the process of thinking, testing, breaking, and questioning (making-breaking-making-breaking-and-making) until the engineering ideas are transformed into creative products. Dyson’s engineers are willing to ‘take the road less travelled’ even if it looks less sensible in order to transform innovative ideas into products. Patents protect the majority of products from the company and hence, the company has an upper hand in utilizing its resources. A clear example of patented technology is the Ball Technology,