Earthspite Develop Media Plan Task3
’Earthspite product launch’ Media Plan Period: January 1 – June 30 2011
Prepared by:
Aomruthai JAINGAM
BSBADV507B
Develop a media plan
TABLE OF CONTENTS
-EXECUTIVE SUMMARY- 1
Business Description 1
Vision for the future 1
Business Goals/ Mission 2
Main Objectives 2
-SITUATION ANALYSIS- 4
Marketing Analysis 4
Customer Analysis 5
Product benefits and unique selling position 7
Health conscious/ Eco conscious 7
Competitive analysis 7
-ADVERTISING ANALYSIS- 9
Advertising strategies and media mix 9
-MEDIA STRATEGIES- 12
Media vehicles to reach target audiences 12
Creative and communications considerations 13
Marketing schedule 14
-MEDIA BUDGET- 15
-CAMPAGIN EVALUATION STRATEGY- 16
-EXECUTIVE SUMMARY-
Business Description
Eywa is an Australian-owned company which produces natural chemical-free skin and body care products containing only organic ingredients, selected for their miraculous skin rejuvenating properties. These ingredients are derived from over 70 different plant and flower species including a few rare plants found in the Amazon rainforest. Eywa is about to launch its new Earthsprite skin care range. Earthsprite products are 100% natural, effective, affordable and innovative. All of the Earthsprite products contain tamanu oil, a completely natural skin healing agent, which comes from the tamanu tree, indigenous to various parts of Southeast Asia. Eywa believes nature provides us with everything we need to look and feel beautiful and healthy. Nature looks after us so we should look after nature. Eywa products contain ingredients from plants which are grown organically and ethically and are highly effective.
Vision for the future
1. Create brand awareness for new product “Earthsprite”
2. Create the awareness of alternative 100% premium natural skincare at affordable price.
3. Becoming well known worldwide for premium quality skincare and continuous researching and developing non chemical product with innovative. We aim to provide
Prepared by:
Aomruthai JAINGAM
BSBADV507B
Develop a media plan
TABLE OF CONTENTS
-EXECUTIVE SUMMARY- 1
Business Description 1
Vision for the future 1
Business Goals/ Mission 2
Main Objectives 2
-SITUATION ANALYSIS- 4
Marketing Analysis 4
Customer Analysis 5
Product benefits and unique selling position 7
Health conscious/ Eco conscious 7
Competitive analysis 7
-ADVERTISING ANALYSIS- 9
Advertising strategies and media mix 9
-MEDIA STRATEGIES- 12
Media vehicles to reach target audiences 12
Creative and communications considerations 13
Marketing schedule 14
-MEDIA BUDGET- 15
-CAMPAGIN EVALUATION STRATEGY- 16
-EXECUTIVE SUMMARY-
Business Description
Eywa is an Australian-owned company which produces natural chemical-free skin and body care products containing only organic ingredients, selected for their miraculous skin rejuvenating properties. These ingredients are derived from over 70 different plant and flower species including a few rare plants found in the Amazon rainforest. Eywa is about to launch its new Earthsprite skin care range. Earthsprite products are 100% natural, effective, affordable and innovative. All of the Earthsprite products contain tamanu oil, a completely natural skin healing agent, which comes from the tamanu tree, indigenous to various parts of Southeast Asia. Eywa believes nature provides us with everything we need to look and feel beautiful and healthy. Nature looks after us so we should look after nature. Eywa products contain ingredients from plants which are grown organically and ethically and are highly effective.
Vision for the future
1. Create brand awareness for new product “Earthsprite”
2. Create the awareness of alternative 100% premium natural skincare at affordable price.
3. Becoming well known worldwide for premium quality skincare and continuous researching and developing non chemical product with innovative. We aim to provide