Easy jet airline
Easy Jet Airline
TEAM MEMBERS:
Name
Team Member #1
Qymi Sheng
Team Member #2
Will Huo
Team Member #3
Ann Chiang
Short History of the Easy Jet:
Easyjet is a successful example of a European no-frills airline, founded by the Cypriot Stelios Haji-Iaonnou in 1995, with the vision of creating a customer focused brand that would revolutionize the concept of air travel. More than fifteen years on, easy Jet is Europe’s leading airline, and the UK’s largest, carrying over 55m passengers a year.
Customer knowledge of the company:
EasyJet is a public limited company which falls under an oligopolistic market structure and operates across the European continent with the vision of turning Europe orange. Their mission statement is “To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers.” (Rae, 2001). They are also a no-frill airline operating mainly in Europe, with their headquarters based in Luton, the UK and it employs around 6,107 employees.
Marketing Mix:
Product:
Product is anything that can be offered to a market to satisfy a want or a need. It is the core ingredient of the marketing mix and is everything favourable and unfavourable, tangible and intangible received in the exchange of an idea, service or good. Easyjet is a business offering service products, flights across destinations, in the transportation industry. Easyjet operates over 500 routes and has 182 aircrafts in 28 countries. Easy-Jet positions itself as low-cost airlines or better as cutting costs airlines. Its product strategy stops to the actual product without concern about the augmented product. They don 't offer service at all but just the ticket. For example Easy-Jet 's product strategy ends at the expected level
TEAM MEMBERS:
Name
Team Member #1
Qymi Sheng
Team Member #2
Will Huo
Team Member #3
Ann Chiang
Short History of the Easy Jet:
Easyjet is a successful example of a European no-frills airline, founded by the Cypriot Stelios Haji-Iaonnou in 1995, with the vision of creating a customer focused brand that would revolutionize the concept of air travel. More than fifteen years on, easy Jet is Europe’s leading airline, and the UK’s largest, carrying over 55m passengers a year.
Customer knowledge of the company:
EasyJet is a public limited company which falls under an oligopolistic market structure and operates across the European continent with the vision of turning Europe orange. Their mission statement is “To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers.” (Rae, 2001). They are also a no-frill airline operating mainly in Europe, with their headquarters based in Luton, the UK and it employs around 6,107 employees.
Marketing Mix:
Product:
Product is anything that can be offered to a market to satisfy a want or a need. It is the core ingredient of the marketing mix and is everything favourable and unfavourable, tangible and intangible received in the exchange of an idea, service or good. Easyjet is a business offering service products, flights across destinations, in the transportation industry. Easyjet operates over 500 routes and has 182 aircrafts in 28 countries. Easy-Jet positions itself as low-cost airlines or better as cutting costs airlines. Its product strategy stops to the actual product without concern about the augmented product. They don 't offer service at all but just the ticket. For example Easy-Jet 's product strategy ends at the expected level
References: Press information kit - Europe by easy jet (2012) Available from http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf (accessed 15 Oct 2014) UK Essays - Markets Segmentation And Market Mix Of Easyjet Marketing Essay (2013) Available from http://www.ukessays.com/essays/marketing/markets-segmentation-and-market-mix-of-easyjet-marketing-essay.php (accessed 20 Oct 2014) Hitesh Bhasin - Service Marketing Mix of Easy Jet (2012) Available from http://www.marketing91.com/service-marketing-mix-easy-jet/ (accessed 20 Oct 2014) Bukisa - Competitive Strategy And Marketing Mix of Low Cost Carriers (Ryanair And Easyjet) (2012) Available from http://www.bukisa.com/articles/706785_competitive-strategy-and-marketing-mix-of-low-cost-carriers-ryanair-and-easyjet (accessed 20 Oct 2014) Fseh - Easyjet Market Analysis (2011) Available from http://www.studymode.com/essays/Easyjet-Market-Analysis-647733.html(accessed 20 Oct 2014)