Easygroup Case Study
Scenario
You have been asked to conduct a training needs analysis of a selected organisation and present this in a formal report. To do this you will need to select a business that you are familiar with, either one you work in or you have knowledge of.
Terms of Reference
I have been asked to conduct a training needs analysis of Easy Group Plc
Background to the business:
The easyGroup is the private investment vehicle of Stelios, the serial entrepreneur. The easyGroup is the owner of the easy brand and licenses it to all of the easy branded businesses, including easyJet plc, the airline Stelios started in 1995 and in which he remains the largest single shareholder.
The easy brand currently operates more than a dozen industries mainly in travel, leisure, telecoms and personal finance.
The easyGroup profits by either selling shares in the businesses or by licensing or franchising the brand to reputable partners. The easy brand currently operates more than a dozen industries mainly in travel, leisure, telecoms and personal finance.
Business activities: easyJet.com easyInternetcafé easyCar.com easyValue.com easyMoney.com easyCinema.com easyBus.co.uk easyHotel.com easy4men.com easyJobs.com easyPizza.com easyMusic.com easyCruise.com easyMobile.com easyWatch.com easyVan.com easyOffice.co.uk Every easy branded business is online. And most receive their sales activity through this channel.
Business aims and objectives:
The easyGroup strategy
The easyGroup will build on their core brand values:
1. great value
2. taking on the big boys
3. for the many not the few
4. relentless innovation
5. keep it simple
6. entrepreneurial
7. making a difference in people’s lives
8. honest, open, caring and fun
The easyGroup will protect their brand from internal and external threats and manage appropriately the business and other risks inherent in venturing. The easyGroup will develop their people and ensure their reward is aligned to realised shareholder returns.
The
You have been asked to conduct a training needs analysis of a selected organisation and present this in a formal report. To do this you will need to select a business that you are familiar with, either one you work in or you have knowledge of.
Terms of Reference
I have been asked to conduct a training needs analysis of Easy Group Plc
Background to the business:
The easyGroup is the private investment vehicle of Stelios, the serial entrepreneur. The easyGroup is the owner of the easy brand and licenses it to all of the easy branded businesses, including easyJet plc, the airline Stelios started in 1995 and in which he remains the largest single shareholder.
The easy brand currently operates more than a dozen industries mainly in travel, leisure, telecoms and personal finance.
The easyGroup profits by either selling shares in the businesses or by licensing or franchising the brand to reputable partners. The easy brand currently operates more than a dozen industries mainly in travel, leisure, telecoms and personal finance.
Business activities: easyJet.com easyInternetcafé easyCar.com easyValue.com easyMoney.com easyCinema.com easyBus.co.uk easyHotel.com easy4men.com easyJobs.com easyPizza.com easyMusic.com easyCruise.com easyMobile.com easyWatch.com easyVan.com easyOffice.co.uk Every easy branded business is online. And most receive their sales activity through this channel.
Business aims and objectives:
The easyGroup strategy
The easyGroup will build on their core brand values:
1. great value
2. taking on the big boys
3. for the many not the few
4. relentless innovation
5. keep it simple
6. entrepreneurial
7. making a difference in people’s lives
8. honest, open, caring and fun
The easyGroup will protect their brand from internal and external threats and manage appropriately the business and other risks inherent in venturing. The easyGroup will develop their people and ensure their reward is aligned to realised shareholder returns.
The