Preview

Easyjet History Timeline

Satisfactory Essays
Open Document
Open Document
509 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Easyjet History Timeline
EasyJets History Timeline
The humble beginnings of EasyJet started in 1995, when Sir Stelios Haji-loannou founded the company, with the purpose of offering low cost flights across Europe. October of that year saw the first base being opened at Luton Airport, with the first flight taking off on November 10th to Glasgow. The following year in 1996 saw Easyjet conduct its very first international flight, initially starting with flights to Amsterdam, shortly being followed by Nice and Barcelona. 1996 also brought the first low fare flight promotion, receiving outstanding success with over a million calls in just 4 days. This is where the foundation for Easyjet and Easyjet shares were laid, with the company only growing from then.
In 1997 the brand joined the digital evolution as the EasyJet website was launched with online bookings being integrated the year thereafter. October that year saw EasyJet become recognised as a financially viable airline, receiving their own Air Operating Certificate, allowing them to open up a second base at Liverpool Airport. From then on it brought the world fully fledged online
…show more content…
2001 and 2002 brought more bases, welcoming the addition of London Gatwick, London Stansted, East Midlands Airport, and Bristol Airport into the fold, while the EasyJet website beame the second largest travel website in the UK, with the company topping customer satisfaction surveys. Through 2004 to 2006 there were several significant changes, largely due to the demand of those who held Easyjet shares at the time. This changes included the introduction of self-check in kiosks, and further expansion of flights into Europe due to the increased size of the European Union. Further flight paths were added, like Istanbul, Rijeka, Hungary, Slovenia, while removing weight restrictions for hand luggage and introducing speedy boarding for customers was also looked on

You May Also Find These Documents Helpful

  • Powerful Essays

    EasyJet is a British airline carrier that is based at London Luton Airport. EasyJet is the largest airline of the United Kingdom, by number of passengers carried, operating domestic and international scheduled services for over 700 routes in 32 countries.…

    • 3494 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Easy Jet

    • 1113 Words
    • 5 Pages

    EasyJet Airline Company Limited headquartered at London Luton Airport is the UK’s largest budget airline measured by number of passengers carried, operating domestic and international scheduled services. Easy Jet has grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. Ryanair another budget airline is currently Easyjet’s biggest competition. EasyJet has adapted cost-cutting measures such as not selling connecting flights or providing complimentary snacks on board. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras and keeping operating costs low however EasyJet flies mainly to primary airports. EasyJet also focuses on attracting business passengers by offering convenient services such as the "Flexi fare" which allows free of charge changes to the flight within a window, speedy boarding and a checked in bag.…

    • 1113 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Jet2 stakeholders

    • 2343 Words
    • 10 Pages

    Market Share: The low-cost airline industry is dominated by a few large companies. (See appendix 1). Jet2.com’s main competitors are Easyjet, Ryanair and British Airways. However it is very difficult to determine all the competitors due the company’s diversified presence in more than 10 countries. In the UK there are 7 other low-cost airlines which shape the market creating more competition.…

    • 2343 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    Apply Porter to Easy Jet

    • 599 Words
    • 3 Pages

    The threat for easyJet of new entrants stems mostly from rival budget airlines flying short haul. Capital requirements are high to establish an airline, and there are already signs that the market is becoming saturated (which may lead to an eventual market rationalisation). easyJet already enjoys economies of scale and therefore has a cost advantage over any new entrant. The brand is well known and highly publicised, again, something which a new entrant would struggle to replicate.…

    • 599 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet…

    • 797 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Easyjet Notes

    • 613 Words
    • 3 Pages

    Sir Stelios Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Due to the research, (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. More than 29 million passengers carried by the largest airline company EasyJet in the UK. It is corporates with 44 out of Europe’s 50 largest airports. Apparently, it could become one of the largest short-haul airline listed company. “Our aim is to make travel easy and affordable for all our passengers.” EasyJet’s chief executive said (BBC 2012).…

    • 613 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Easyjet

    • 1021 Words
    • 5 Pages

    1. What are the main sources of equity for the brand? Brand equity helps the customers to recognize the brand among other brands quickly and to simplify the buying decision process. It is the differential effect of brand knowledge on consumer responses to the marketing of a brand. The two components of Brand equity are Brand awareness and Brand image. The main goal is to make sure that the way the consumer perceives the brand and the way the brand owner defines what the brand stands for overlap as much as possible. EasyJet derives the most from the perceived quality. “The perceived quality refers to; A customer’ opinion of a product’ value to him or her. It may have little or nothing to do with the product’s market price and depends on the product’s availability to satisfy his or her needs or requirements”1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations mainly in Europe. The second source is loyalty, they try to exceed or meet the passengers expectations to make sure they will fly with EasyJet. They control whether the passengers enjoyed their flights by sending a questionnaire to the passenger several days after they have flown with EasyJet.…

    • 1021 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    easy jet

    • 990 Words
    • 3 Pages

    Apart from having a well-known brand name, easyJet understands that besides focusing solely on price competition, you need innovative ideas and products to make your company stand out from competitors. According to their website, one of their key values is…

    • 990 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Easyjet Assignment

    • 1755 Words
    • 5 Pages

    The demand of air travelling has been increasing quickly leads to the appearance of many low cost carriers which focus on popular class. This had made huge changes in the original service and pricing strategy. Easy-jet is one of the most successful low-fare airlines in the World, which has a noticeable measure of pricing it product. In the airline industry around the world has appeared low cost carriers as major players who have created huge changes in the original service and pricing strategy. Easy-jet is one of the most successful low cost short-haul ones in England as well as European.…

    • 1755 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Webjet Swot Analysis

    • 884 Words
    • 4 Pages

    Webjet.com has created our site around the belief that saving time and money is the key to opening up a world of travel opportunities. Operating as a completely independent flight booking engine, Webjet.com shows the absolute economical fares available, displaying the lowest total travel price. With the use of leading proprietary search technology, Webjet.com sifts through millions of published airfares from over 150…

    • 884 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    This industry is very competitive but the competition is lessened by the different classifications of the firms, for example, the classification of easyJet and Ryanair as low cost carriers. No one company holds are large amount of market share in comparison to the others because each of the firms within the industry plays an important role and switching cost are low. As a result of BREXIT, the industry is expected to remain competitive, if not more, as firms aim to maintain their position within the…

    • 86 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    pair of jeans" and urged travellers to "cut out the travel agent". Its early advertising…

    • 141 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    EasyJet has adopted its business model from Southwest Airlines from the United states. It is adapted to the European market trough further cost-cutting measures. Important points in this business model are high aircraft utilization, short times on airport, charging for not needed extras and put much efforts in keeping the operating costs low. The key words in the strategy of Easy jet are “low price and no frill” based on Porter’s generic strategies (2.1.1) (appendix XX). This states for:…

    • 914 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Ryanair History

    • 1611 Words
    • 7 Pages

    Ryanair was founded in 1985 by Christopher Ryan, Liam Lonergan (owner of Irish travel agent Club Travel) and Irish businessman Tony Ryan (after whom the company is named), founder of Guinness Peat Aviation and father of Cathal Ryan and Declan.[4] The airline began with a 14-seat Embraer Bandeirante turboprop aircraft, flying between Waterford and Gatwick Airport[5] with the aim of breaking the duopoly on London-Republic of Ireland flights at that time, held by British Airways and Aer Lingus.[6]…

    • 1611 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    te te tet tete te

    • 2505 Words
    • 14 Pages

    Remember when you are answering that easyjet are a budget airline and so their competitors are people like Ryan air - not Virgin...…

    • 2505 Words
    • 14 Pages
    Satisfactory Essays