Eat2Eat

Eat2Eat.com
Presented By –
Suhail Menon
Simran Jain
Deepak Nadar
Devaki Parikh
Priyanka More

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Case Overview

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Eat2Eat.com was a online restaurant reservation service, covering doze ns of cities in the Asia-Pacific region.

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The main activity of the Singapore Eat2EatPte Ltd, it was launched in 2
000, businessman and former Investment Banker with U.S.$1 million fro m his capital.

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He quickly established capabilities and business models, but after five y ears registered user base remained relatively small about 12000.

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He believes that the next step for the company was to expand the u ser base, and expressed the hope that the company can change the way people are making plans to eat.

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Resources- in particular, the time and money – were limited, so any advertising efforts must be innovative and effective.

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Focused on entrepreneurial marketing with sub financing small busi ness management, as it tells the story of an entrepreneur who had an idea and enough money to run it, and then struggled to achieve a dequate scale.

Q1. What grade would you give Vikram Ag arwal for the job he has done as CEO? Jus tify. Q2. What are the chief elements of Eat2Ea t’s business model? How does the compan y generate revenues? What are the primar y cost drivers?

Q3. What factors do you see as critical to c ompetitive success in the online restaurant booking industry?

Q4. SWOT Analysis.

STRENGTHS

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Unique Products
Innovative Culture
Technology
Customer Loyalty

WEAKNESSES
 High Debt Burden
 Lack Of Scale
 Cost Structure

OPPORTUNITIES

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Financial Leverage
Innovation
Online Market
New Markets

THREATS
 New Competitors With More
Financial Leverage
 Bad Economy
 Volatile Costs

Q5. Recommendations to Vikram Agarwal what should be key elements of strategic pl an for next 3 years.

http:// www.tasanaya.com/wp-content/uplo ads/2014/05/caseStudy.pdf
Check this out. I’m not sure of the answer. Q6. Visit