Eat2Eat Strategy
Eat2Eat.com
27th of November 2012
Strategic Management -
Questions 1. What are the key success factors for competing in the online restaurant booking industry ?
2. What are the fundamental aspects of Eat2Eat 's strategy ? Which of the 5 generic strategies do you believe Eat2Eat is pursuing ? Has the strategy evolved since the company 's conception ?
3. Perform a SWOT analysis for Eat2Eat.
4. What role have strategic alliances played in Eat2Eat 's success ? What types of partners are most valuable to Eat2Eat ? Which partners does Eat2Eat have the greatest potential to benefit ? Which partnerships should Eat2Eat focus on forming in the immediate future ?
5. Provide recommendations concerning Eat2Eat 's future strategy.
1. What are the key success factors for competing in the online restaurant booking industry? * Quality of restaurants contracted * A large network of restaurants in strategic places * Good interface with relevant criteria (Place, time, ambiance, cuisine price, rating,…) * Clever communication * Favorable reputation * Good knowledge of the market * Ability to respond quickly to shifting market conditions * Technical capability to make innovative improvements * Fast, accurate, technical assistance * Superior information system * Access to financial capital
2. What are the fundamental aspects of Eat2Eat 's strategy? Which of the 5 generic strategies do you believe Eat2Eat is pursuing? Has the strategy evolved since the company 's conception?
First let’s say that Eat2Eat.com is an internet based restaurant portal, promoting fine dining in Asia pacific region, through twelve cities. The website is a guide to the region’s best restaurants with an online reservation service. The founder of this website believed that there was a value proposition in connecting dinners both corporate and personal with restaurants, with the help of a highly automatic
27th of November 2012
Strategic Management -
Questions 1. What are the key success factors for competing in the online restaurant booking industry ?
2. What are the fundamental aspects of Eat2Eat 's strategy ? Which of the 5 generic strategies do you believe Eat2Eat is pursuing ? Has the strategy evolved since the company 's conception ?
3. Perform a SWOT analysis for Eat2Eat.
4. What role have strategic alliances played in Eat2Eat 's success ? What types of partners are most valuable to Eat2Eat ? Which partners does Eat2Eat have the greatest potential to benefit ? Which partnerships should Eat2Eat focus on forming in the immediate future ?
5. Provide recommendations concerning Eat2Eat 's future strategy.
1. What are the key success factors for competing in the online restaurant booking industry? * Quality of restaurants contracted * A large network of restaurants in strategic places * Good interface with relevant criteria (Place, time, ambiance, cuisine price, rating,…) * Clever communication * Favorable reputation * Good knowledge of the market * Ability to respond quickly to shifting market conditions * Technical capability to make innovative improvements * Fast, accurate, technical assistance * Superior information system * Access to financial capital
2. What are the fundamental aspects of Eat2Eat 's strategy? Which of the 5 generic strategies do you believe Eat2Eat is pursuing? Has the strategy evolved since the company 's conception?
First let’s say that Eat2Eat.com is an internet based restaurant portal, promoting fine dining in Asia pacific region, through twelve cities. The website is a guide to the region’s best restaurants with an online reservation service. The founder of this website believed that there was a value proposition in connecting dinners both corporate and personal with restaurants, with the help of a highly automatic