Ebay Case Analysis

14th December 2010 Submitted by: Atika Imtiaz (7184),Hira Sarwar (7208), Khadija Tahir (7554), M. Waqas Moghul (7727), Natasha Akber (7546),Shayan Rasool(8093) Submitted to: Mr. AbdulQadir Molvi |

Table of Contents

ACKNOWLEDGEMENT 3 eBay 4 INTRODUCTION TO eBAY : 5 FINANCIAL ANALYSIS OF THE CASE: 7 PORTER’S FIVE – FORCES MODEL: 11 RIVALRY AMONGST COMPETING SELLERS: 12 SUPPLIERS 13 THREAT OF SUBSTITUTES 14 BUYERS 14 THREAT OF NEW ENTRANTS 15 INTERNAL AUDIT: 17 EXTERNAL AUDIT 19 INTERNAL FACTOR ANALYSIS: 21 EXTERNAL FACTOR ANALYSIS: 23 THE INTERNAL-EXTERNAL (IE) MATRIX 26 Space Matrix: 30 Competitive Profile Matrix(CPM): 32 STRATEGIC RECOMMENDATIONS AND IMPLEMENTATION 35 CURRENT SCENERIO 38 EBAY FINANCIAL ANALYSIS (CURRENT FIGURES) 40

ACKNOWLEDGEMENT

We express gratitude from the core of our heart to Allah, the Almighty God of the universe who enabled us to undertake and complete this research work.

Secondly we would like to thank our Prof. Abdul Qadir Molvi for his unending support right from the stage the idea was conceived who provided me his research and statistical assistance, without his supervision and guidance it was not possible for us to finish this report.
Finally heartfelt appreciations from our parents who made us endure all the times with their warm wishes.

Thanks

eBay

14th December , 2010
Mr. AbdulQadir Molvi,

DEAR Mr. AbdulQadir Molvi:
Here is the report on “eBay”, authorized by Mr. AbdulQadir Molvi, on the month of October 2010 and we are submitting it to you on 14th December, 2010. This report highlights the financial analysis of the case, Porter’s 5 forces Model, SWOT analysis, Pest analysis, Internal and External factor analysis, Internal and External Matrix, Space Matrix, Recommendations, Current Scenario and Financial Analysis of eBay.
Initial data is collected by the help of the case study on eBay. Secondary data is collected from the internet and the website