eBay inc final 1
E- BAY
Table of Contents
1.0 Company Profile 4
2.0 Vision Statement & Mission Statement 5
2.1 Vision Statement 5
2.2 Mission Statement 5
3.0 External Analysis 6
3.1 PEST Analysis 6
3.2 Opportunities and Threats 8
3.3 Industry Analysis – Porter 5 Forces 9
3.4 Key Success Factor 10
3.5 External Factor Evaluation (EFE) Matrix 10
3.6 Competitive Profile Matrix 10
4.0 Internal Analysis 11
4.1 Strength & Weaknesses 12
4.2 Internal Factor Evaluation (IFE) Matrix 13
5.0 Existing Strategy and Objectives 15
5.1 Existing Long-Term Objectives 15
5.2 Existing Annual Objectives 15
5.3 Existing Strategies 16
6.0 Strategy Formulation 16
6.1 SWOT Analysis 17
6.2 SPACE Analysis 18
6.3 BCG Analysis 18
6.4 Internal External Analysis 19
6.5 Grand Strategy Analysis 19
6.6 Strategic Choice 19
6.7 QSPM Analysis 20
6.8 Conclude the New Strategies of the Firm 20
Appendix 1: Strength-Weaknesses-Opportunities-Threat (SWOT) Matrix 21
Appendix 2: Strategic Position and Action Evaluation (SPACE) Matrix 23
Appendix 3: Boston Consulting Group (BCG) Matrix 24
Appendix 4: Internal – External (IE) Matrix 25
Appendix 5: Grand Strategy Matrix 26
Appendix 6: Quantitative Strategic Planning Matrix (QSPM) 27
1.0 Company Profile
Ebay Inc is the world’s online marketplace which enabling trade on a local, national and international basis. Ebay offers an online platform where millions of items are traded each day with a diverse fashion, home and garden, electronics and technology, sports and leisure, collectables and antiques, jewellery and beauty, films, books, music and gaming, business and industrial, motors and other deals.
Founded by Pierre Omidyar in 1995, as now, eBay has a global presence in 37 markets including United States and the virtual business operations of the eBay Inc is located in San Jose, California. Ebay estimates that 178,000 users run a business or use ebay as their primary or secondary source of income (eBay.co.uk data, January 2008). Ebay has proven its ability to not only become
Table of Contents
1.0 Company Profile 4
2.0 Vision Statement & Mission Statement 5
2.1 Vision Statement 5
2.2 Mission Statement 5
3.0 External Analysis 6
3.1 PEST Analysis 6
3.2 Opportunities and Threats 8
3.3 Industry Analysis – Porter 5 Forces 9
3.4 Key Success Factor 10
3.5 External Factor Evaluation (EFE) Matrix 10
3.6 Competitive Profile Matrix 10
4.0 Internal Analysis 11
4.1 Strength & Weaknesses 12
4.2 Internal Factor Evaluation (IFE) Matrix 13
5.0 Existing Strategy and Objectives 15
5.1 Existing Long-Term Objectives 15
5.2 Existing Annual Objectives 15
5.3 Existing Strategies 16
6.0 Strategy Formulation 16
6.1 SWOT Analysis 17
6.2 SPACE Analysis 18
6.3 BCG Analysis 18
6.4 Internal External Analysis 19
6.5 Grand Strategy Analysis 19
6.6 Strategic Choice 19
6.7 QSPM Analysis 20
6.8 Conclude the New Strategies of the Firm 20
Appendix 1: Strength-Weaknesses-Opportunities-Threat (SWOT) Matrix 21
Appendix 2: Strategic Position and Action Evaluation (SPACE) Matrix 23
Appendix 3: Boston Consulting Group (BCG) Matrix 24
Appendix 4: Internal – External (IE) Matrix 25
Appendix 5: Grand Strategy Matrix 26
Appendix 6: Quantitative Strategic Planning Matrix (QSPM) 27
1.0 Company Profile
Ebay Inc is the world’s online marketplace which enabling trade on a local, national and international basis. Ebay offers an online platform where millions of items are traded each day with a diverse fashion, home and garden, electronics and technology, sports and leisure, collectables and antiques, jewellery and beauty, films, books, music and gaming, business and industrial, motors and other deals.
Founded by Pierre Omidyar in 1995, as now, eBay has a global presence in 37 markets including United States and the virtual business operations of the eBay Inc is located in San Jose, California. Ebay estimates that 178,000 users run a business or use ebay as their primary or secondary source of income (eBay.co.uk data, January 2008). Ebay has proven its ability to not only become