EBay was founded in 1995 in San Jose by Pierre Omidyar a computer programmer. It is originally called Auction Web and is divided in three segments: marketplaces or platforms, payment (PayPal), and the communication segment (Skype). EBay Inc. is available in 28 languages over 225 countries. It has no clear or fixed Vision and Mission statements, but you can find a yearly vision in the financial statements.
Main issues for eBay Inc.
There is no clear issue, but we think that eBay Inc. faces a huge wave of competitions and their competitive advantage is in danger. Also the internal challenges that rose because of its expansion.
The SWOT Analysis
S: strengths
It is the largest online auction platform.
EBay has different portfolio