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Ebusiness Model

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Ebusiness Model
3 e-Business Models

Objectives
Objectives
• To understand the different business models being implemented on the Internet.
• To explore the transition of brick-and-mortar businesses to e-Businesses.
• To understand Internet business models as they are used among the leading online industries.
• To learn the terminology and basic principles behind e-commerce. • To learn about the many options open to Web entrepreneurs. The Road to the City of Emeralds is paved with yellow brick.
Lyman Frank Baum
Ye shall no more give the people straw to make brick.
The Old Testament
All intelligent thoughts have already been thought; what is necessary is to try and think them again.
Johann Wolfgang von Goethe
And the portal opens to receive me...
Ann Radcliffe

71

e-Business Models

Chapter 3

Outline
3.1
3.2

3.3
3.4
3.5

3.6
3.7
3.8
3.9
3.10
3.11
3.12
3.13
3.14
3.15
3.16
3.17
3.18
3.19

Introduction
Storefront Model
3.2.1
Shopping-cart Technology
3.2.2
Online Shopping Malls
Auction Model
Portal Model
Dynamic Pricing Models
3.5.1
Name-Your-Price Model
3.5.2
Comparison Pricing Model
3.5.3
Demand-Sensitive Pricing Model
3.5.6
Offering Free Products and Services
B2B Exchanges
B2B Service Providers
Online Trading and Lending Models
Getting a Loan Online
Recruiting on the Web
Online News Services
Online Travel Services
Online Entertainment
Online Automotive Sites
Energy Online
Selling Brainpower
Online Art Dealers
E-Learning
Click-and-Mortar Businesses

Summary • Terminology • Self-Review Exercises • Answers to Self-Review Exercises • Exercises •
Works Cited • Recommended Reading

3.1 Introduction
There are many benefits of bringing your business to the Web. An e-business can offer personalized service, high-quality customer service, and improved supply chain management.
In this chapter we explore the different types of businesses operating on the Web, as well as the technologies needed to
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