Eclass

1In order to avoid upsetting customers who learn they are getting different prices than their neighbors, e-marketers should use customer-accepted reasons. These reasons may include _____.
Response: All of the above
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2 All of the following are cost savings enjoyed by shoppers online except _____.
Response: Automation saves energy X
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3 Sponsorships are particularly well suited for the Web because the commercial side of the Web consists of a series of firms clamoring after similar targets.
Response: true
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4 One of the strongest motivators for customers who make Web-based purchases is the ease of ordering.
Response: true
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5 Research shows that lists with opt-in members get a much lower response than do lists without.
Response: false
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6 Viral marketing can work in reverse.
Response: TRUE
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7 They contribute 50% of all online purchases and have been online for over 5 years.
Response: noneX
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8Online channel differentiation takes place on multiple levels. The highest level differentiation is _____.
Response: all of the aboveX
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9Robert’s model of internet consumer behavior starts with ____________.
Response: use/consumption behaviorX
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10An important group for e-marketers to target to develop buzz or word of mouth are _____.
Response: influentials
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11 A firm may select several business models in order to accomplish their goals.
Response: true
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12_____ shows that 80% of a firm’s business usually comes form the top 20% of customers.
Response: Customer Loyalty
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13_____ power is based largely on the huge quantity of information and product availability on the Web.
Response: Market
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14The mass distribution of unsolicited electronic mail is known as spam.
Response: true
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15“Sky computing” is the term for the process of moving all data online into the cloud. This ensures that all your data would still safely reside on the web, accessible from any Internet-connected computer,