Tiara Jones
Strayer University
Dr. Mumeka
ECON 550
July 25, 2013
Introduction In this assignment I will be discussing the consideration of Domino’s Pizza entering the market place in the Washington DC’s Georgetown community. I selected this area because it is highly populated with tourists that may want to grab a quick bite to eat while shopping and touring the area and the local upper class working singles that often don’t have time to cook after a long day at work. I have conducted research and gathered information forecasting the demand for this business based on population, household income and other pizza establishments in this area along with the average cost for pizza. Based on the research and demand analysis we should be able to determine if it would be in the best interest of the Domino’s Pizza Company to establish an operation in this community.
Mission
Domino’s Pizza cares about its customers and the quality of its products (Domino’s Pizza, LLC). Therefore, our mission is to feel the void by establishing a Domino’s Pizza Company in an …show more content…
There are 8 restaurants that provide dine in services with only 2 of them offering late night dine in after 12am and 11 restaurants that offer takeout services (Yelp Inc., 2013). Domino’s pizza is among those establishments that provide late nights deliver services up to 2am. However, the Domino’s takeout services are not provided after 10pm. With that said there is a demand to establish another Domino’s pizza that will provide takeout services beyond the hours of 10pm. This will not only benefit the residents in the area but it will also be beneficial to the nonresidents and party goers that would like to grab a bite to eat after taking part in the area’s late night