Ecommerce

1. E-commerce can be defined as: a) the use of the Internet and the Web to transact business b) the digital enablement of transactions and processes within a firm c) digitally enabled commercial transactions between and among organizations and individuals d) both (a) and (c) Answer: (d) (see pages 6-7) 2. T/F: Price transparency refers to the ability of consumers to discover the actual costs merchants pay for products. Answer: False: (see page 12) 3. The following are all unique features of e-commerce technology: a) interactivity, global reach, information asymmetry, personalization/customization b) universal standards, richness, information density, interactivity c) information density, universal standards, personalization/customization, sales force-driven d) local/regional reach, interactivity, richness, personalization/customization Answer: (b) (see page 9, Table 1.1) 4. The ubiquitous nature of e-commerce reduces: a) transaction costs b) cognitive energy c) both (a) and (b) d) neither (a) nor (b) Answer: (c) (see page 10) 5. E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web: a) the smaller the audience reached, the less rich the message b) the larger the audience reached, the less rich the message c) richness equaled reach d) none of the above Answer: (b) (see page 11) 6. T/F: The total amount of B2C e-commerce revenues in 2001 is less than that spent on B2B e-commerce. Answer: True: (see page 6) 7. T/F In 2006, the total amount of B2C e-commerce revenues is expected to be greater than the total amount of B2B e-commerce revenues. Answer: False (see page 6) 8. B2C e-commerce involves:
a)

businesses selling to businesses over the Web b) businesses selling to consumers over the Web c) consumers selling to consumers over the Web d) all of the above Answer: (b) (see page 13)