eCommerce Developments and Themes
E-Business Chapter 1
E-commerce Developments and Themes- 2003
More:
Use of the Internet to conduct commerce
deepening of e-commerce channel
Broadband and wireless Internet access
refined e-commerce business models (→ higher levels of profitability)
But at societal level: continued conflict over copyrights, content regulation, taxation, privacy, and Internet fraud and abuse.
E-commerce
E-business
E-commerce involves digitally enabled commercial transactions between and among organizations and individuals
→ Digitally enabled transactions: all transactions mediated by digital technology
→ Commercial transactions: exchange of value across organizational or individual boundaries in return for products or service. We use the term e-business to refer primarily to the digital enablement of transactions and processes within a firm, involving information systems under the control of the firm.
E-business does not include commercial transactions involving an exchange of value across organizational boundaries
Debate about meanings and limitations of terms e-commerce and e-business
Why Study E-commerce
E-commerce technology is different and powerful
E-commerce has challenged traditional business thinking and has a number of unique features
Seven Unique Features of E-commerce Technology and Their Significance
1. Is ubiquitous (available always + everywhere)
2. Offers global reach
3. Operates according to universal standards (lowers market entry for merchants and search costs for consumers)
4. Provides information richness (more powerful selling environment)
5. Is interactive (can simulate face-to-face experience on global scale)
6. Increases information density
7. Permits personalization/customization
Types of E-commerce
Classified by nature of market relationship
B2C B2B C2C
Involves online businesses attempting to reach individual consumers Involves businesses focusing on selling to other businesses Provides a
E-commerce Developments and Themes- 2003
More:
Use of the Internet to conduct commerce
deepening of e-commerce channel
Broadband and wireless Internet access
refined e-commerce business models (→ higher levels of profitability)
But at societal level: continued conflict over copyrights, content regulation, taxation, privacy, and Internet fraud and abuse.
E-commerce
E-business
E-commerce involves digitally enabled commercial transactions between and among organizations and individuals
→ Digitally enabled transactions: all transactions mediated by digital technology
→ Commercial transactions: exchange of value across organizational or individual boundaries in return for products or service. We use the term e-business to refer primarily to the digital enablement of transactions and processes within a firm, involving information systems under the control of the firm.
E-business does not include commercial transactions involving an exchange of value across organizational boundaries
Debate about meanings and limitations of terms e-commerce and e-business
Why Study E-commerce
E-commerce technology is different and powerful
E-commerce has challenged traditional business thinking and has a number of unique features
Seven Unique Features of E-commerce Technology and Their Significance
1. Is ubiquitous (available always + everywhere)
2. Offers global reach
3. Operates according to universal standards (lowers market entry for merchants and search costs for consumers)
4. Provides information richness (more powerful selling environment)
5. Is interactive (can simulate face-to-face experience on global scale)
6. Increases information density
7. Permits personalization/customization
Types of E-commerce
Classified by nature of market relationship
B2C B2B C2C
Involves online businesses attempting to reach individual consumers Involves businesses focusing on selling to other businesses Provides a