Ecommerce Initiative
This paper focuses on pointing out the way planning electronic commerce initiatives. In order to support the ideas that are going to be shown, four online articles will be cited. The articles are: Ethics in advertising by Dr. Gomathi Viswanathan, Advertising Regulation – How to avoid inciting the FTC’s wrath by Jay N. Sawyer, and New Online Marketing Regulation – The dos and don’ts by Alan J. Grainger. E-commerce initiatives
Planning electronic commerce initiatives:
There are steps that one should follow when planning for the e-business initiatives when one is using markets, processes, services and products that already exist. The first step is to come up with the e-business initiative objectives which are the accomplishments that the business intends to meet. The decisions about the objectives that the business should consider includes the risks that may arise when the initiative is being carried out and the expected costs and benefits of carrying out the initiative. The objective should also consider the way resources are to be allocated when carrying out the initiative (Schneider, 2011).
One should also analyze the scope that the initiative functions and this involves the use of online specialists that would help in the implementation of the electronic commerce initiative. This should involve the use of the data analytics and also the visual designers, people who will be involved in the interaction design and information design. One should also involve the use of specialists in marketing channel who would help in ensuring that the initiative is well promoted through the best marketing channel.
The organization should invest in the important functions that would help in promoting the online business (Mckenzie, n.d).
The team carrying out the initiative should have good communication channels that would help the organization to meet their objectives and to promote change in the organization. The team should have
Planning electronic commerce initiatives:
There are steps that one should follow when planning for the e-business initiatives when one is using markets, processes, services and products that already exist. The first step is to come up with the e-business initiative objectives which are the accomplishments that the business intends to meet. The decisions about the objectives that the business should consider includes the risks that may arise when the initiative is being carried out and the expected costs and benefits of carrying out the initiative. The objective should also consider the way resources are to be allocated when carrying out the initiative (Schneider, 2011).
One should also analyze the scope that the initiative functions and this involves the use of online specialists that would help in the implementation of the electronic commerce initiative. This should involve the use of the data analytics and also the visual designers, people who will be involved in the interaction design and information design. One should also involve the use of specialists in marketing channel who would help in ensuring that the initiative is well promoted through the best marketing channel.
The organization should invest in the important functions that would help in promoting the online business (Mckenzie, n.d).
The team carrying out the initiative should have good communication channels that would help the organization to meet their objectives and to promote change in the organization. The team should have
References: Lang, A. (2000). Expeditions in E-commerce. Retrieved January 20, 2012, from http://www.asaecenter.org/Resources/articledetail.cfm?ItemNumber=13084 Mckenzie, S. (n.d). Getting organized: Four fundamentals for online org chart success. Retrieved January 20, 2012, from http://www.ecommerceconsulting.com/ Muylle, S. & Basu, A. (2007). How to plan E-business initiatives in established companies. Retrieved January 20, 2012, from http://sloanreview.mit.edu/the-magazine/2007-fall/49110/how-to-plan-ebusiness-initiatives-in-established-companies/ Schneider, G. (2011). Electronic commerce. Retrieved January 20, 2012, from http://books.google.co.ke/books?id=g076iLuacgC&pg=PA531&dq=planning+electronic+commerce+initiatives.&hl=en&sa=X&ei=Lx4ZT43YBIftrAfog5zkDQ&ved=0CDEQ6AEwAA#v=onepage&q=planning%20electronic%20commerce%20initiatives.&f=false