Ecommerce Research Paper Pyramid Scheme
Analysis on Conversion Behavior of Consumers after Awareness about Pyramid Scheme
E-Commerce
Keywords: Pyramid Scheme, step commission
Abstract
The aim of the study is to find out the consumer behavior regarding to the step commission plan in category of e- investment. The study show results about the preferences of consumers for accepting the step commission plan or pyramid scheme after awareness. To support the research a study conducted before awareness and after awareness of the consumer about pyramid scheme.
A pyramid scheme is a non-sustainable business model that involves promising participants payment, services or ideals, primarily for enrolling other people into the scheme or training them to take part, rather than supplying any real investment or sale of products or services to the public.
INTRODUCTION
Money Plant is “A key to monetary liberty” which offers continuous growth opportunities in an unconventional way. As an entrepreneur, it is necessary to have ample knowledge about what is required to be done. In order to establish a project/ business, sufficient information supported by a market research is mandatory for a setting a milestone. The core objective of our project is to research on preference of people on online investments which gives returns in the form of step commission.
PROBLEM STATEMENT
Does the Pyramid scheme attract customers towards online investments after awareness?
HYPOTHESIS
Ho: Customer will be inclined to invest online through pyramid scheme after appropriate awareness and promotions.
H1: The customer will not invest after awareness.
METHODOLOGY
Primary data research: 1. Questionnaire.
Secondary data research We have used media logic research study which was published by SYNERGYZER magazine.
OBJECTIVES
* To find out the relationship between the step commission plan and e-investments. * We will try to dig out investor preference on small and large scale investments. * Provide online
E-Commerce
Keywords: Pyramid Scheme, step commission
Abstract
The aim of the study is to find out the consumer behavior regarding to the step commission plan in category of e- investment. The study show results about the preferences of consumers for accepting the step commission plan or pyramid scheme after awareness. To support the research a study conducted before awareness and after awareness of the consumer about pyramid scheme.
A pyramid scheme is a non-sustainable business model that involves promising participants payment, services or ideals, primarily for enrolling other people into the scheme or training them to take part, rather than supplying any real investment or sale of products or services to the public.
INTRODUCTION
Money Plant is “A key to monetary liberty” which offers continuous growth opportunities in an unconventional way. As an entrepreneur, it is necessary to have ample knowledge about what is required to be done. In order to establish a project/ business, sufficient information supported by a market research is mandatory for a setting a milestone. The core objective of our project is to research on preference of people on online investments which gives returns in the form of step commission.
PROBLEM STATEMENT
Does the Pyramid scheme attract customers towards online investments after awareness?
HYPOTHESIS
Ho: Customer will be inclined to invest online through pyramid scheme after appropriate awareness and promotions.
H1: The customer will not invest after awareness.
METHODOLOGY
Primary data research: 1. Questionnaire.
Secondary data research We have used media logic research study which was published by SYNERGYZER magazine.
OBJECTIVES
* To find out the relationship between the step commission plan and e-investments. * We will try to dig out investor preference on small and large scale investments. * Provide online
References: Source: Management Science, Vol. 49, No. 7 (Jul., 2003), pp. 871-889 Published by: INFORMS Frictions and Behavioral Finance (2002), pp. 455-487 Published by: Oxford University Press Structuring Methods II (May, 2007), pp. 633-644 Published by: Palgrave Macmillan Journals on behalf of the Operational Research Society Source: MIS Quarterly, Vol. 27, No. 1 (Mar., 2003), pp. 51-90 Published by: Management Information Systems Research Center, University of Minnesota