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Ecommerce Success and Failure Stories

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Ecommerce Success and Failure Stories
A Study on E-commerce Success and Failure Stories
E-Commerce Assignment 1

Submitted By
Aparna Vijayan Divya Kiron Neethu Jose Nirmala G Pooja Nair Rohitha Chowdary

Table of Contents
E-Commerce Success Story – Google Inc ................................................................................................. 1 Founders ............................................................................................................................................. 1 Products and services .......................................................................................................................... 1 Competitors ........................................................................................................................................ 3 Market Share ....................................................................................................................................... 4 Business Model ................................................................................................................................... 6 Technological Infrastructure ................................................................................................................ 7 Reasons for Success ........................................................................................................................... 10 E-commerce Failure Story – Boo.com ................................................................................................... 12 Founders ........................................................................................................................................... 12 Products and Services ........................................................................................................................ 12 Market Share ..................................................................................................................................... 12 Business Model and Technology
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