ECON QUESTIONNAIRE

Questionnaire:
This questionnaire is part of research for my Economics School Based Assessment (SBA) project. Your response will be greatly appreciated.
Topic: An investigation into the factors affecting the demand for Tutti Frutti in Kingston, Jamaica

Please tick the answer of your choice or write your answer where necessary.
What gender are you?
Male ( ) Female ( )

How old are you?
18 - 25 years ( ) 26 - 30 years ( ) 31 – 40 years ( ) Over 40 years ( )

1) How long have you been buying from Tutti Frutti?
Less than 2 weeks ( ) about a month ( )
2 – 3 months ( ) 4 – 5 months ( )

2) How often do you visit Tutti Frutti?
Every day ( ) At least once a week ( ) Every two weeks ( ) Once a month ( )

3) What days do you visit Tutti Frutti the most? (You may tick more than one)
Mondays ( ) Tuesdays ( ) Fridays ( ) Sundays ( )
Wednesdays ( ) Thursdays ( ) Saturdays ( )

4) What time of the day do you visit the most?
Between 8am – 11am ( ) Between 12pm – 3pm ( )
Between 4pm – 7pm ( ) Between 8pm – closing time ( )
None of the above ( ) - if so, please specify: ___________

5) About how many flavours of yogurt have you tried?
1 - 5 ( ) 6 - 10 ( ) over 20 ( )
11 - 15 ( ) 16 - 20 ( )

6) About how many types of toppings have you tried?
1 - 10 ( ) 11 – 20 ( ) over 50 ( )
21 – 30 ( ) 30 – 40 ( )

7) Do you like the taste of Tutti Frutti yogurts and toppings?
Yes ( ) Most of them ( ) Not really ( ) No ( )

8) Do you think the décor affects whether you want to buy from Tutti Frutti or not?
Yes ( ) No ( ) Partially ( )

9) Do you have any problems with the “self-serve” method?
Yes ( ) No ( )
Sometimes ( ) Not often ( )

10) Do you have any problems with the service / staff at Tutti Frutti?
Yes (