Econ1203 Report
DGHG - CCResort
Business Analytics Department’s (BAD) Report
Executive Summary:
The Business Analytics Department has compiled this report based on data supplied by DGHG. The purpose of this report is to use this data to answer several key questions set out by DGHG, along with providing information as to whether the company has been meeting its key performance indicators, as set out in the business plan. The questions this report will primarily address, are as follows:
* More than 40% of DGHG’s customers stay for a full week (7-days). * The average customer spends over $255 per day in excess of accommodation costs.
The data collected depicts a sample size of 200, taken from that of recent customers whom have stayed at the upmarket CCResort. This sample size is large enough to adequately represent an accurate assessment, although a larger pool of data would further improve the accuracy of this report.
The following findings are pivotal in describing the sample of observations provided by DGHG: * 69% of the sample have a total family income over $100,000 * On average, there were 4 people per booking. * 68% of people are spending between $188 and $286 per day in excess of accommodation costs. * The average customer spend per day in excess of accommodation is $237.36 * The total spend per stay is highly dependent on the length of stay with total spend increasing as length of stay increases. * The majority of people making the bookings are over the age of 40, with on average, 4 people per booking. * 51% of bookings are for a full week (7 days).
Business Analytics Department recommends that DGHG: * Focus offerings of the resort, above the basic accommodation, to the target market of people ages 40, with the average spend consistently being higher. It could be inferred that persons under the age of 40 have a lower disposable income, and are slightly more prude with spending than those over the age of 40. * As
Business Analytics Department’s (BAD) Report
Executive Summary:
The Business Analytics Department has compiled this report based on data supplied by DGHG. The purpose of this report is to use this data to answer several key questions set out by DGHG, along with providing information as to whether the company has been meeting its key performance indicators, as set out in the business plan. The questions this report will primarily address, are as follows:
* More than 40% of DGHG’s customers stay for a full week (7-days). * The average customer spends over $255 per day in excess of accommodation costs.
The data collected depicts a sample size of 200, taken from that of recent customers whom have stayed at the upmarket CCResort. This sample size is large enough to adequately represent an accurate assessment, although a larger pool of data would further improve the accuracy of this report.
The following findings are pivotal in describing the sample of observations provided by DGHG: * 69% of the sample have a total family income over $100,000 * On average, there were 4 people per booking. * 68% of people are spending between $188 and $286 per day in excess of accommodation costs. * The average customer spend per day in excess of accommodation is $237.36 * The total spend per stay is highly dependent on the length of stay with total spend increasing as length of stay increases. * The majority of people making the bookings are over the age of 40, with on average, 4 people per booking. * 51% of bookings are for a full week (7 days).
Business Analytics Department recommends that DGHG: * Focus offerings of the resort, above the basic accommodation, to the target market of people ages 40, with the average spend consistently being higher. It could be inferred that persons under the age of 40 have a lower disposable income, and are slightly more prude with spending than those over the age of 40. * As