economic analysis on colgate
EXECUTIVE SUMMARY
The objective of this report is to analyse the main economic factors on Colgate-Palmolive Company. Upon analysing the business’ operating market, demand and supply, the report focus on the company’s main sector, which is a wide range of toothpaste products. By gathering information in a logic structure, the report states the previous and current impact of external factors and the way in which internal factors take place in the company. Using several figures from reliable sources, the report aims to give an apparent economic picture and draw a future scenario of Colgate.
INTRODUCTION
History and Overview
Colgate-Palmolive Company is one of the world’s largest multi-national companies specialised in consumer products. The business obtains its market on over 200 countries and territories all over the world.
The business was founded in 1806 by William Colgate under the name William Colgate & Company, producing starch, soap and candle. After substantial changes in its management, the companywas acquired by Palmolive-Peet in 1928. It was finally renamed to Colgate-Palmolive Company in 1953 and maintainedbusiness operation under this title up to now.(Wikipedia.org, 2013)
Colgate-Palmolive has operation in two product segments: Oral, Personal and Home Care, and Pet Nutrition.
For Oral, Personal and Home Care segment, the business gains about 86% of net sales for these products. Main products which generate most of its sales revenue are the range of oral care products, namely Colgate Total, Colgate Max Fresh, Colgate Optic White toothpastes, Colgate 360o toothbrushes and Colgate Plax mouth rinses. These can be considered the strongest products that contribute to the business income. Other products in this segment include Palmolive shower gels and some brands of dishwashing detergents and household cleaners.(Wikinvest.com, 2013)(Reuters.com, 2013)
The Pet Nutrition segment, which presents on market as brand name Hill, accounts for 14% of the
The objective of this report is to analyse the main economic factors on Colgate-Palmolive Company. Upon analysing the business’ operating market, demand and supply, the report focus on the company’s main sector, which is a wide range of toothpaste products. By gathering information in a logic structure, the report states the previous and current impact of external factors and the way in which internal factors take place in the company. Using several figures from reliable sources, the report aims to give an apparent economic picture and draw a future scenario of Colgate.
INTRODUCTION
History and Overview
Colgate-Palmolive Company is one of the world’s largest multi-national companies specialised in consumer products. The business obtains its market on over 200 countries and territories all over the world.
The business was founded in 1806 by William Colgate under the name William Colgate & Company, producing starch, soap and candle. After substantial changes in its management, the companywas acquired by Palmolive-Peet in 1928. It was finally renamed to Colgate-Palmolive Company in 1953 and maintainedbusiness operation under this title up to now.(Wikipedia.org, 2013)
Colgate-Palmolive has operation in two product segments: Oral, Personal and Home Care, and Pet Nutrition.
For Oral, Personal and Home Care segment, the business gains about 86% of net sales for these products. Main products which generate most of its sales revenue are the range of oral care products, namely Colgate Total, Colgate Max Fresh, Colgate Optic White toothpastes, Colgate 360o toothbrushes and Colgate Plax mouth rinses. These can be considered the strongest products that contribute to the business income. Other products in this segment include Palmolive shower gels and some brands of dishwashing detergents and household cleaners.(Wikinvest.com, 2013)(Reuters.com, 2013)
The Pet Nutrition segment, which presents on market as brand name Hill, accounts for 14% of the