The rapid development of the global trade in terms of goods and services as well as the foreign direct investments has also influence the way airline industry operates. It can be said that the economic situation and condition affects airline industries’ growth. In the first half of the 90s, the airline industry has suffered not only from world recession but also in terms of the context that travel was further depressed by the existence of the Gulf-War. For instance, in 1991, the number of international passengers has experienced major downturn. Herein, the financial stabilities were worsened by the airlines over-ordering aircraft in the boom years in the latter part of the 1980s, which leads to significant surplus in the airline market. During this time, International Air Transport Association’s member airlines have already suffered cumulative net losses of $20.4 billion from 1990 to 1994. Because of this, the airline industries have had to give emphasis on the need for radical transformation to make sure that they will be able to compete in the fierce competition and to regain their prosperity and survival. Many airline industries have tried to aggressively cut costs, to be able to lessen capacity growth and to enhance their load factors. During the period of the renewed economic growth, such activities have returned the airline industry
The rapid development of the global trade in terms of goods and services as well as the foreign direct investments has also influence the way airline industry operates. It can be said that the economic situation and condition affects airline industries’ growth. In the first half of the 90s, the airline industry has suffered not only from world recession but also in terms of the context that travel was further depressed by the existence of the Gulf-War. For instance, in 1991, the number of international passengers has experienced major downturn. Herein, the financial stabilities were worsened by the airlines over-ordering aircraft in the boom years in the latter part of the 1980s, which leads to significant surplus in the airline market. During this time, International Air Transport Association’s member airlines have already suffered cumulative net losses of $20.4 billion from 1990 to 1994. Because of this, the airline industries have had to give emphasis on the need for radical transformation to make sure that they will be able to compete in the fierce competition and to regain their prosperity and survival. Many airline industries have tried to aggressively cut costs, to be able to lessen capacity growth and to enhance their load factors. During the period of the renewed economic growth, such activities have returned the airline industry