Economics and Managerial Decision-Making
PROGRAMME STRUCTURE FOR IIPM (C) & ISBE (PG)
S No Subject Credit
1. Economics for Managerial Decision Making - II 2
2. Executive Communication 2
3. Financial Management 3
4. Human Resource Management 2
5. Operations & Optimization Research 3
6. Management Information System & KM 3
7. National Economic Planning (Theory & Presentation) 3
8. Sales Management 2 Total Credits 20
IMPORTANT NOTE
All the students of IIPM (C) & ISBE (PG) will study all the eight papers indicated in our course curriculum for Semester – II. However, out of these students whoever opt for an additional MBA degree from MGU will be examined in the first five papers directly by the university and in the rest three by IIPM. Those who, however, decide not to opt for MGU degree will still write examination for all the eight subjects, but all these papers will be administered by IIPM in their case.
ECONOMICS FOR MANAGERIAL DECISION MAKING-II
(MAAGERIAL ECONOMICS)
COURSE DURATION: 20 HOURS
COURSE CREDITS: 2
1. INTRIDUCTION
1.1 Economics and Managerial Decision Making: Managerial decision making under perfect information, risky, and uncertain situations
1.2 Managerial Economics: Definition and scope; Distinction between Economics and Managerial Economics
2. CONSUMER DECISION MAKING
2.1 Demand Side of the Market: Managerial implications of factors influencing demand for nondurables, durables, and services; Strategic responses in terms of product mix, packaging, quality, pricing, promotion, placement, etc.
2.2 Logic of Buying/Consumption: Attributes approach for explaining consumer choices (Note: There will definitely be some kind of question from this topic in the end term examination)
3. PRODUCER’S DECISION MAKING
3.1 Demand and Supply Elasticities: Elasticities and production & pricing lessons for a manager
3.2 Cost Dimensions: Managerial decision making and non traditional (engineering, incremental) costs, etc
3.3 Economies in
S No Subject Credit
1. Economics for Managerial Decision Making - II 2
2. Executive Communication 2
3. Financial Management 3
4. Human Resource Management 2
5. Operations & Optimization Research 3
6. Management Information System & KM 3
7. National Economic Planning (Theory & Presentation) 3
8. Sales Management 2 Total Credits 20
IMPORTANT NOTE
All the students of IIPM (C) & ISBE (PG) will study all the eight papers indicated in our course curriculum for Semester – II. However, out of these students whoever opt for an additional MBA degree from MGU will be examined in the first five papers directly by the university and in the rest three by IIPM. Those who, however, decide not to opt for MGU degree will still write examination for all the eight subjects, but all these papers will be administered by IIPM in their case.
ECONOMICS FOR MANAGERIAL DECISION MAKING-II
(MAAGERIAL ECONOMICS)
COURSE DURATION: 20 HOURS
COURSE CREDITS: 2
1. INTRIDUCTION
1.1 Economics and Managerial Decision Making: Managerial decision making under perfect information, risky, and uncertain situations
1.2 Managerial Economics: Definition and scope; Distinction between Economics and Managerial Economics
2. CONSUMER DECISION MAKING
2.1 Demand Side of the Market: Managerial implications of factors influencing demand for nondurables, durables, and services; Strategic responses in terms of product mix, packaging, quality, pricing, promotion, placement, etc.
2.2 Logic of Buying/Consumption: Attributes approach for explaining consumer choices (Note: There will definitely be some kind of question from this topic in the end term examination)
3. PRODUCER’S DECISION MAKING
3.1 Demand and Supply Elasticities: Elasticities and production & pricing lessons for a manager
3.2 Cost Dimensions: Managerial decision making and non traditional (engineering, incremental) costs, etc
3.3 Economies in
References: ESSENTIAL TEXT (FOR WRITTEN COMMUNICATION) • LEHMAN, DUFRENCE, SINHA: BCOM- A South Asian Perspective (Cengage Learning:2011) Chs