Economics and S.w.o.t High Quality
Presented by group 15 group member
Derek
Orange
Aubrey
Angel
Yvette
Introduction
Corporation Name: Chanel S.A.
Area served : Worldwide
Foundation Time: 1910
Founder and Inventor: Coco Chanel
Headquarter: Paris France
Number of location: 310
Number of employees: 1270 （ 2010 ）
P.E.S.T
Political
Economic
Social
Technology
P.E.S.T
•
Tax policy in Asian region
•
Regulations to reduce piracy
P.E.S.T
•
Increasing purchasing power of the developing world •
worldwide economic crisis rebound
P.E.S.T
•
Native Culture
•
Asian clients value prestige brands
P.E.S.T
•
Change the packaging regularly
•
Follow the trends of technological development closely
•
Growth of Online shopping due to Internet improvement
•
Emergence of mobile Internet
S.W.O.T
Strength
Opportunity
Weakness
Threat
S.W.O.T
•
Strong brand image
•
Strong Management
•
A large number of stores
•
High market shares in perfume and leather products •
Rich in raw materials
S.W.O.T
•
High quality products
S.W.O.T
•
High quality products
S.W.O.T
•
High quality products
S.W.O.T
•
High quality products
S.W.O.T
Karl Lagerfeld
•
The Chanel Chief Designer who is leading Chanel to another peak in its fashion development S.W.O.T
•
Strong advertising
S.W.O.T
•
High Price
•
Limited Production
•
Competitive market
•
No prices are displayed
•
Limited selection on Online stores
•
Online shopping only available in United States and no international shipping S.W.O.T
•
Expand business to emerging markets
•
Technology
•
Online sale and E-marketing gaining a lot of importance
•
Product innovation and company takeovers
S.W.O.T
•
Counterfeits
•
Imitating Designs
•
Policy change
•
Economic slowdown and recession S.W.O.T
•
Competitors
FIVE FORCE
Suppliers
Customers
Present competitor
Substitute
New entrants
CUSTOMERS
• Number of buyers
• Level of dependence on buyers
• Switching costs
• Buyers' bargaining power is low
SUPPLIERS
•
Derek
Orange
Aubrey
Angel
Yvette
Introduction
Corporation Name: Chanel S.A.
Area served : Worldwide
Foundation Time: 1910
Founder and Inventor: Coco Chanel
Headquarter: Paris France
Number of location: 310
Number of employees: 1270 （ 2010 ）
P.E.S.T
Political
Economic
Social
Technology
P.E.S.T
•
Tax policy in Asian region
•
Regulations to reduce piracy
P.E.S.T
•
Increasing purchasing power of the developing world •
worldwide economic crisis rebound
P.E.S.T
•
Native Culture
•
Asian clients value prestige brands
P.E.S.T
•
Change the packaging regularly
•
Follow the trends of technological development closely
•
Growth of Online shopping due to Internet improvement
•
Emergence of mobile Internet
S.W.O.T
Strength
Opportunity
Weakness
Threat
S.W.O.T
•
Strong brand image
•
Strong Management
•
A large number of stores
•
High market shares in perfume and leather products •
Rich in raw materials
S.W.O.T
•
High quality products
S.W.O.T
•
High quality products
S.W.O.T
•
High quality products
S.W.O.T
•
High quality products
S.W.O.T
Karl Lagerfeld
•
The Chanel Chief Designer who is leading Chanel to another peak in its fashion development S.W.O.T
•
Strong advertising
S.W.O.T
•
High Price
•
Limited Production
•
Competitive market
•
No prices are displayed
•
Limited selection on Online stores
•
Online shopping only available in United States and no international shipping S.W.O.T
•
Expand business to emerging markets
•
Technology
•
Online sale and E-marketing gaining a lot of importance
•
Product innovation and company takeovers
S.W.O.T
•
Counterfeits
•
Imitating Designs
•
Policy change
•
Economic slowdown and recession S.W.O.T
•
Competitors
FIVE FORCE
Suppliers
Customers
Present competitor
Substitute
New entrants
CUSTOMERS
• Number of buyers
• Level of dependence on buyers
• Switching costs
• Buyers' bargaining power is low
SUPPLIERS
•