Economics of milk production -A case study of Avnoor panchayath
DATA ANALYSIS AND INTERPRETATION
TABLE 1: FREQUENCY OF PURCHASE BY RESPONENDS TO STORE
INTERPRETATION
From the above table and graph it is clear that out of 100 respondents surveyed, 33% of them purchase daily, 31% of them purchase weekly, 36 of them purchase monthly and there are no respondents who purchase occasionally. This clearly shows that frequency of purchase by the consumers is very high. Respondents who purchase regularly visit store weekly and monthly. It is found that many of the respondents purchase on Saturday and Sunday.
TABLE 2: DATA SHOWING CUSTOMERS REGULAR PURCHASE FROM THE STORE
INTERPRETATION
The response given by respondents 86% buys regularly from the same store and 14% of respondents don’t buy from the same store. As we can conclude that major of the customers buy from the same store because supermarkets are near to respondent residence and avail membership benefits from the store like offers, gifts apart from low prices.
3INTERPRETATION
The above chare shows that 12% of respondents prefer provisional store which is located very near to their home and 2% of them prefer other supermarket. This clearly indicates that the supermarket has the potential market in food retailing. Most of respondents do not purchase entire grocery from supermarket and that it is because supermarket does not provide price reduction on the items like rice, dhal etc which they usually buy in bulk quantity.
4INTERPRETATION
31% of respondents say’s Location and conveyance, 21% of respondents say’s Wide range of merchandises,3% of respondents say’s Low prices, 13% of respondents say’s Ambience & services and 9% respondents say’s Discounts. From the analysis of chart we can conclude that most of the respondents buy from the store because of location, wide range of products and low prices
5INTERPRETATION
Store timings are convenient attribute is ranked as first by considering cumulative score. Most of the
TABLE 1: FREQUENCY OF PURCHASE BY RESPONENDS TO STORE
INTERPRETATION
From the above table and graph it is clear that out of 100 respondents surveyed, 33% of them purchase daily, 31% of them purchase weekly, 36 of them purchase monthly and there are no respondents who purchase occasionally. This clearly shows that frequency of purchase by the consumers is very high. Respondents who purchase regularly visit store weekly and monthly. It is found that many of the respondents purchase on Saturday and Sunday.
TABLE 2: DATA SHOWING CUSTOMERS REGULAR PURCHASE FROM THE STORE
INTERPRETATION
The response given by respondents 86% buys regularly from the same store and 14% of respondents don’t buy from the same store. As we can conclude that major of the customers buy from the same store because supermarkets are near to respondent residence and avail membership benefits from the store like offers, gifts apart from low prices.
3INTERPRETATION
The above chare shows that 12% of respondents prefer provisional store which is located very near to their home and 2% of them prefer other supermarket. This clearly indicates that the supermarket has the potential market in food retailing. Most of respondents do not purchase entire grocery from supermarket and that it is because supermarket does not provide price reduction on the items like rice, dhal etc which they usually buy in bulk quantity.
4INTERPRETATION
31% of respondents say’s Location and conveyance, 21% of respondents say’s Wide range of merchandises,3% of respondents say’s Low prices, 13% of respondents say’s Ambience & services and 9% respondents say’s Discounts. From the analysis of chart we can conclude that most of the respondents buy from the store because of location, wide range of products and low prices
5INTERPRETATION
Store timings are convenient attribute is ranked as first by considering cumulative score. Most of the