With the growing global concern for the environment, new products, industries, and sustainable practices have emerged across a number of industries. The industry of tourism on an international and domestic scale is no different. Over the past few decades, the global tourism industry has witnessed an immense increase in travel based on environmentally sound practices, devised to be sustainable . Travellers are becoming increasingly interested in natural environments, cultures, and adventures. For this new market segment activities such as wilderness viewing, wildlife observation and hiking/trekking opportunities have become more popular to a wider base of customers within the tourism and travel industry . This new form of tourism, also known as ecotourism, has also become an integral part of a number of country’s environmental and economic practices .
According to Rual Goueva in his article Managing the Ecotourism Industry in Latin America:Challenges and Opportunities, ecotourism is a specific kind of tourism that “fosters, promotes, and acts as a catalyst for environmental protection ”. It is in his view that ecotourism strategies must pay a great deal of attention to the following: (1) economic development, (2) environmental protection, (3) cultural protection, (4) social development and, (5) political development. As a more sustainable form of tourism, ecotourism offers an alternative and highly effective means for developing and developed economies to blend their economies into the global economy and often “provides incentives to establish sustainable development strategies ”. In summary, ecotourism should concentrate on efforts to maximize the benefits of tourism while minimizing the environmental, economic, political, social, and cultural impacts of tourism. Additionally, policies have to be devised to optimize the allocation of resources from ecoturism revenues to preserve and sustain the resource base.
It is, however, important to note
References: Mourão, Roberto F. M. “Ecoturismo“ www.ecobrasil.org.br, July 2005. Available from: http://www.ecobrasil.org.br/publique/cgi/cgilua.exe/sys/start.htm?sid=23 Manual de Melhores Práticas para o Ecoturismo, www.ecobrasil.org.br, February 2006. Available from: http://www.ecobrasil.org.br/publique/cgi/cgilua.exe/sys/start.htm?infoid=128&sid=23 Hinchberger, Bill. “Report on Brazilian Ecotourism.” Planeta.com, December 2000. Available from: http://www.planeta.com/planeta/00/0012brazil.html