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Ecotourism: Improving Sustainability in the Tourism Industry

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Ecotourism: Improving Sustainability in the Tourism Industry
Yufei Wang

No. 43140444

Ecotourism improve Sustainability of Tourism Industry

Yufei Wang

No. 43140444

Executive Summary
In order to discuss the importance of ecotourism in improving sustainability of tourism development, this report is first of all going to discuss the relationship between ecotourism and sustainability; following that, this report is going to identify problems of ecotourism in reality. Sometimes ecotourism will be merely a form within tourism marketing, which means natural resource using instead of protection. And stakeholder involvement is not always implemented. Consequently, this report is going to provide recommendation on ecotourism development. To improve sustainability of tourism development, it is necessary to combine diversified strategies to guarantee the environmental protection along the whole process of ecotourism. To avoid the false marketing behaviour to replace natural tourism by ecotourism to misleading tourists, government and tourism institution should design marketing standards or disciplines for all tourism destinations to following during their marketing activities. Besides professional stakeholder involvement, the coordination among different stakeholders is also necessary to guarantee their different interests along protecting other stakeholders’ interest at the same time.

Yufei Wang

No. 43140444

Table of Contents Ecotourism improve Sustainability of Tourism Industry ........................................................... 1 1.0 Introduction .......................................................................................................................... 1 2.0 Ecotourism and Sustainability.............................................................................................. 1 2.1Envionmental Sustainability ......................................................................................... 1 2.2Stakeholder Sustainability


References: Blangy, S. & Mehta, H. (2006) Ecotourism and ecological restoration, Journal for nature conservation, 14, 233-236. Habibullah, M. (2013) Ecotourism is the path to economic development, Pakistan & Gulf Economist, 32(2), 53-55. Jaini, N., Anuar, A. N. A. & Daim, M. S. (2012) ‘The practice of sustainable tourism in ecotourism sites among ecotourism providers’, Asian Social Science, 8(4), 175-179 Nault, S. & Stapleton, P. (2011) ‘The community participation process in ecotourism development: a case study of the community of Sogoog, Bayan-Ulgii, Mongolia’, Journal of Sustainable Tourism, 19(6), 695-712 Rodger, K., Moore, S. A. & Newsome, D. (2007) ‘Wildlife tours in Australia: characteristics, the place of science and sustainable futures’, Journal of Sustainable Tourism, 15(2), 160-179 Schianetz, K. & Kavanagh, L. (2008) ‘Sustainability indicators for tourism destinations: a complex adaptive systems approach using systemic indicator systems’, Journal of Sustainable Tourism, 16(6), 601-628 Stephen, W., &John, N. (2009) Ecotourism: Impacts, Potentials and Possibilities, NSW Australia: Elservier Weaver, D., &Lawton, L. (2010) Sociocultural and environment impacts of tourism, In D. Weaver & M. Oppermann (Eds.), Tourism Management, pp.239-252 Wight, P. (1993) ‘Ecotourism: Ethics or Eco Sell’, Journal of Travel Research, 31(3), 3-9 Ziffer, K. (1989) ‘Ecotourism: The Uneasy Alliance’, Conservational International, 4(12), 30-36 7
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