Edward Jones Values

EDWARD JONES: VALUES AND GOALS A fourteen year veteran of Edward Jones counted one of the perks of her job as reading client "thank you" notes penned when children went to college, or when retirements were launched a little bit early (Wolfe, 22 Feb 2002). This veteran could have counted many other types of perks such as salary, career advancement, etc., but she did not. She stated the intangible, intrinsic benefits like “thank you” notes and personal greetings. Many other employees stated similar things like “all we do is help people obtain goals”, clients are just as likely to come in to tell of good news or show off their new car as they are to sign business paperwork, and “everyone is focused around a single mission” (Wolfe, 22 Feb
2002). Without a doubt, these are the exact reasons why Edward Jones was named first in Fortune Magazine's 2002 rankings for Best Company in America. This essay analyzes the reasons why these employees made Edward Jones the number one company in 2002. It will also discuss exactly how Edward Jones motivated its workers through its strict key values and organizational goals.
KEY VALUES A belief is a certainty about the truth of something, but a value is a belief (or set of related beliefs) to which we attach moral significance (Bowman, 2002).
It is blatantly obvious that Edward Jones not only believes in, but practices strict moral values. These values have been the keys for the continued business success since World War II. From its conception to today, Edward Jones believes in “Serving the serious, long-term individual investor” (Wolfe, 22 Feb 2002). This was especially evident in the mid 1990’s when Edward Jones not only refused to jump on the ‘dot com’ bandwagon, but actually sent out letters advising the opposite to its customers (Wolfe, 22 Feb 2002). Edward Jones’ as an entity took the middle of the road ‘tortoise’ versus the speculative ‘rabbit’ approach to investing every time; which lead the company to outperform 14 of the top 15 U.S. brokerages. Employees and customers alike observed what a value driven company with a keen strategy this was, a strategy that acted like permanent glue in Edward Jones’ professional relationships. The key values of conservatism and service of the steadfast investor are just scratching the surface of what makes Edward Jones a truly fascinating
company.
CHARACTERISTICS OF MOTIVATION Looking from the outside in, there are some distinct reasons why Edward Jones kept its employees finely motivated. Using the Job Characteristics Model as a template to analyze how it was done, it is apparent that Edward Jones harnessed for its employees job meaningfulness, responsibility, and demonstrated knowledge of results; which ultimately guided top-notch work outcomes (Louis, Notes on the Job Characteristics Model). Analyzing the ‘job characteristics’ section of the model, it is evident that Edward Jones mastered the concept of autonomy. Evidence presented itself when Jones’ employees were encouraged to grow roots and stay in one branch office without having to relocate in order to advance careers. This autonomy allowed for another characteristic to prevail, task significance. Through their autonomy, the individual branches reached out to connect with their clientele and clearly were able to perceive the impact that their business transactions had on other people (Louis, Notes on the Job Characteristics Model). The stated autonomy and task significance lead the company to experience positive psychological states.
PSYCHOLOGICAL MOTIVATION Wolfe wrote of nothing but positive morale, outcomes, intrinsic employee rewards, and customer satisfaction. These outcomes manifested themselves from solid core job dimensions where the employees experienced meaningfulness of their work and therefore took total responsibility for all work outcomes (Louis, Notes on the Job Characteristics Model). The manifestation of the employees taking responsibility for their work outcomes occurred for the simple reason that they were all given autonomy to carry out the operational goal of the organization. Lifted above all other core job dimensions found in the Job Characteristics Model was their individual knowledge of results. This was evident from the continual positive feedback and interpersonal communications that the company received. As a direct outcome of their obvious working knowledge of results, Edward Jones had many rewards: top-notch work outcomes (produced by workers with high satisfaction), low turnover, and above all, the highest work motivation; which was the essential ingredient for their 2002 award.
GOALS, GOALS, GOALS As with any major investment firm, Edward Jones adopted one solid organizational goal as the foundation of its business.
Yet, unlike most other companies, they stuck to their simple, value driven goal of serving the serious, long-term individual investor (Wolfe, 22 Feb 2002). Accomplishment of this goal was achieved through branching out to communities and taking on a personal approach towards each investor. Here, Edward Jones created a utopian focus, one that many businesses or firms never reach; an organizational goal that equates to the individual’s goal. An operative goal set out by this firm involved having employees as partners, meaning each worker could own stock in the private company (Wolfe, 22 Feb 2002). This was another stellar example of how to keep employees motivated; getting their complete ‘buy-in’. These goals truly energized the workforce and clientele, as well as inspired top performance throughout the ranks of Edward
Jones.
CONCLUSION
After World War II, Edward Jones set out a clear, moral goal of serving the serious and long-term investor. This goal paved the way for the emergence of key values which carried the company through the present day. These key values embodied long term investing while keeping true to a conservative, non-faddish business style. Edward Jones continued to effectively motivate its employees by granting each branch a priceless autonomy which allowed the workers to realize their task significance and, as a result, saw great returns through positive feedback. Continuous positive feedback made the employees feel that their work was meaningful and that it impacted the lives of their clients. Staying true to its moral organizational goal, Edward Jones witnessed consistently high satisfaction from internal and external customers while it adhered to its key values and ultimately, produced an extremely high employee work motivation.

REFERNCES
Bowman, Joel. “External Reality and Subjective Experience” West Michigan University, School of Business. 21 Aug 2002. <Available at: http://homepages.wmich.edu/~bowman/c1frame.html> Louis, Debra L. “Notes on the Job Characteristics Model” Touro University International
Management 501 Course Material. “Module 2: Managing Individual Behavior”.
Wolfe, Rayne. (2002, Feb 22). Tickled Pink at Edward Jones; Happy Employees Hoist
Investment Firm to Top of Fortune Magazine List, The Press Democrat. pg. E.1.