I. VISION
A. Vision Statement
“For everyone who works with us to discover in themselves their talent and their potential and to build relationship with each other”
B. Comments
Vision statements should answer the question “What do we want to become.” But Hidalgo’s vision statement does not answer that question. It doesn’t even mention what kind of business they are into.
C. Proposed Vision Statement
To be the preferred restaurant of Filipinos and expatriates, providing total customer satisfaction through quality, service, cleanliness, and value.
II. MISSION
A. Mission Statement
Hidalgo Restaurant, Inc. doesn’t have specific mission statement
B. Comments
A Mission Statement reflects the company’s core purpose, identity, values and principle business aims. A Mission is defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do."
Mission statements should possess nine (9) components which are (1) customers, (2) products or services (3) markets, (4) technology, (5) Concern for survival, growth, and profitability, (6) philosophy, (7) self - concept, (8) concern for public image, and (9) concern for employees.
C. Proposed Mission Statement
We are committed to provide total customer satisfaction and exceed customer’s expectations through setting the trend in raising the bar, to be the change agents contributing directly to the country’s development, creating standards of excellence which every Filipino may aspire, to be in the business of building relationships and partnerships, among which one partner is the customer, in order to maximize earnings that will benefit our supplier, employees, and investors.
III. EXTERNAL ENVIRONMENT ANALYSIS
The restaurant sub-sector includes places that serve food and drinks, be it self-service or full-service. This covers a range of services including fine dining specialty restaurants, fast