Effect of Brand Image on Consumer Purchasing Behaviour on Clothing:
Alvarez, B. A & Casielles, R. V. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European Journal of Marketing , 39 (1),
54-70.
Arnould, E., Price, L. & Zinkhan, G. (2004). Consumers. New York:
McGraw-Hill.
Assael, H. & Keon, J. (1982). Nonsampling vs sampling errors in survey research. Journal of Marketing, 46 (2), 114-123.
Atilgan, E., Aksoy, S. & Akinci, S. (2005). Determinants of the brand equity: A vertification approach in the beverage industry in Turkey. Marketing
Intelligence & Planning, 23 (3), 237-248.
67
Atkinson, J. M. & Heritage, J. C. (1984). Structures of social action. Cambridge:
Cambridge University Press.
Babbie, E. (2004). The practice of social research. Belmont: Thomson
Wadsworth.
Bansal, H. S. & Voyer, P. A. (2000). Word-of-mouth processes within a services purchase decision context. Journal of Service Research, 3 (2),
166-177.
Batchelor, A. (1998). Brands as financial assets. In S. Hart, J. Murphy Brands:
The new wealth creators (pp. 95-103). London: Macmillan Press
Bates, C. (1998). The many China markets. The China Business Review, pp.26-32. Bello, D. C. & Holbrook, M. B. (1995). Does an absence of brand equity generalize across product classes?. Journal of Business Research, 34 (2),
125-131.
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of
Marketing Science, 28 (1), 128-137.
Birtwistle, G. & Freathy, P. (1998). More than just a name above a shop .
International Journal of Retail & Distribution Management, 26 (8), 318-323.
Blackwell, R. D. (2002, December). Understanding consumer mood. RIS News,
p.10.
Blackwell, R. D., Miniard, P. W. & Engel, J. F. (2001). Consumer behavior.
Orlando: Harcourt College Publishers.
68
Blackwell, R. D., Miniard, P. W. & Engel, J. F. (2006). Consumer behavior.
Mason: Thomson.
Blumer, H. (1956). Sociological analysis and the 'variable '. American
Sociological Review, 21 633-660.
Breakwell, G. M. (2006).
54-70.
Arnould, E., Price, L. & Zinkhan, G. (2004). Consumers. New York:
McGraw-Hill.
Assael, H. & Keon, J. (1982). Nonsampling vs sampling errors in survey research. Journal of Marketing, 46 (2), 114-123.
Atilgan, E., Aksoy, S. & Akinci, S. (2005). Determinants of the brand equity: A vertification approach in the beverage industry in Turkey. Marketing
Intelligence & Planning, 23 (3), 237-248.
67
Atkinson, J. M. & Heritage, J. C. (1984). Structures of social action. Cambridge:
Cambridge University Press.
Babbie, E. (2004). The practice of social research. Belmont: Thomson
Wadsworth.
Bansal, H. S. & Voyer, P. A. (2000). Word-of-mouth processes within a services purchase decision context. Journal of Service Research, 3 (2),
166-177.
Batchelor, A. (1998). Brands as financial assets. In S. Hart, J. Murphy Brands:
The new wealth creators (pp. 95-103). London: Macmillan Press
Bates, C. (1998). The many China markets. The China Business Review, pp.26-32. Bello, D. C. & Holbrook, M. B. (1995). Does an absence of brand equity generalize across product classes?. Journal of Business Research, 34 (2),
125-131.
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of
Marketing Science, 28 (1), 128-137.
Birtwistle, G. & Freathy, P. (1998). More than just a name above a shop .
International Journal of Retail & Distribution Management, 26 (8), 318-323.
Blackwell, R. D. (2002, December). Understanding consumer mood. RIS News,
p.10.
Blackwell, R. D., Miniard, P. W. & Engel, J. F. (2001). Consumer behavior.
Orlando: Harcourt College Publishers.
68
Blackwell, R. D., Miniard, P. W. & Engel, J. F. (2006). Consumer behavior.
Mason: Thomson.
Blumer, H. (1956). Sociological analysis and the 'variable '. American
Sociological Review, 21 633-660.
Breakwell, G. M. (2006).