“Effect of Celebrity Endorsement on Consumer Behavior on the Youth of Pakistan”
TOPIC NAME
“Effect of celebrity Endorsement on consumer Behavior On the youth of Pakistan”
PROBLEM STATEMENT
1. Do celebrity endorsement have any effect on buying decision?
OBJECTIVE
To find out the level of effect of celebrity endorsement on behavior on the youth of Pakistan.
.
RESEARCH DESIGN
Nature of study & investigation
The purpose of this study is to explanatory research, basically in this research we have to explain that either celebrity endorsement affecting on buying behavior of youth or not.
Population
In our research we have to just focus on the youth so our target area is “Lahore” because more than 75% are students are here. We chose Lahore as my population because it is well develop city and here large number of consumer’s are educated as compare to other many cities. More over people from all over Pakistan are living in Lahore.
Sample size
A sample of two hundred consumers was chosen on the basis of simple random sampling because the respondent are divided on the bases of demographic factor like age. We categories the sample of 200 respondents 160 males and 40 females because mostly females do not gave proper response.
Sampling Technique
The data has been collected from the respondent living in Lahore with the help of Mail questionnaires, consisting of 12 questions were developing to quantify my observation and give study a direction. we chose the probability based simple random sampling because the respondents are divided on the bases of demographic factor like age(16 to 30).
Unit of analyses
In this research paper we chose the individual person through the mail questionnaire because every individual have its own perception regarding buying so they individually can easily gave response that either celebrity endorsement effect on buying behavior or not.
Research Instrument
When we choosing a research instrument we focus on dimension of variable and also validity and reliability of variable so, we chose the scaling
“Effect of celebrity Endorsement on consumer Behavior On the youth of Pakistan”
PROBLEM STATEMENT
1. Do celebrity endorsement have any effect on buying decision?
OBJECTIVE
To find out the level of effect of celebrity endorsement on behavior on the youth of Pakistan.
.
RESEARCH DESIGN
Nature of study & investigation
The purpose of this study is to explanatory research, basically in this research we have to explain that either celebrity endorsement affecting on buying behavior of youth or not.
Population
In our research we have to just focus on the youth so our target area is “Lahore” because more than 75% are students are here. We chose Lahore as my population because it is well develop city and here large number of consumer’s are educated as compare to other many cities. More over people from all over Pakistan are living in Lahore.
Sample size
A sample of two hundred consumers was chosen on the basis of simple random sampling because the respondent are divided on the bases of demographic factor like age. We categories the sample of 200 respondents 160 males and 40 females because mostly females do not gave proper response.
Sampling Technique
The data has been collected from the respondent living in Lahore with the help of Mail questionnaires, consisting of 12 questions were developing to quantify my observation and give study a direction. we chose the probability based simple random sampling because the respondents are divided on the bases of demographic factor like age(16 to 30).
Unit of analyses
In this research paper we chose the individual person through the mail questionnaire because every individual have its own perception regarding buying so they individually can easily gave response that either celebrity endorsement effect on buying behavior or not.
Research Instrument
When we choosing a research instrument we focus on dimension of variable and also validity and reliability of variable so, we chose the scaling