Effect of Youtube on Live Music
The YouTube Effect: Live Music Festivals and Brands Dissertation submitted to
MAKHANLAL CHATURVEDI NATIONAL UNIVERSITY OF JOURNALISM AND COMMUNICATION, BHOPAL
In partial fulfilment of the requirements
For the award of the
Degree of
MASTER OF ARTS
IN
Management and Marketing Communication
By
Joyeeta Dutta Choudhury
Enrolment Number:
Research Guide
K Sai Prasad, HoD, Marketing Communication, Commits
Semester IV, May 2014
CONVERGENCE INSTITUTE OF MEDIA MANAGEMENT AND IT STUDIES (COMMITS)
(NUJ/01/2001)
BANGALORE, INDIA
ACKNOWLEDGEMENT
I would like to thank the following people for their support and guidance during this internship. Their patience and advice have been valuable and has helped in my work.
I would like to thank Ms Ranita Hirji, Dean of Commits who made this dissertation a compulsory one. I would like to thank Mr K. Sai Prasad for assisting and guiding me through the process of completing this dissertation.
I would like to thank Victor Mukherjee for giving me the right contacts to talk to.
I would like to thank Mr Tushar and Santosh from Only Much Louder who gave me valuable information regarding their music festival.
DECLRATION
I, Ms Joyeeta Dutta Choudhury, student of I year MA (MMC) hereby declare that this project report on “The YouTube effect: Music Festivals and Brands” is the record of authentic field work carried out by me from June 24, 2013 to August 2, 2013 and has not been submitted to any other university or institute for the award of any degree or diploma.
Signature:
Name:
Date:
Table Of Contents
Absract 5
Introduction 7
History Of Live Music 10
Literature Review 17
Research Methodology 20
Case Study 1: Sunburn Festival 21
Case Study 2: Nh7 Weekender 26
Data Analysis 29
Discussion 43
Conclusion 44
MAKHANLAL CHATURVEDI NATIONAL UNIVERSITY OF JOURNALISM AND COMMUNICATION, BHOPAL
In partial fulfilment of the requirements
For the award of the
Degree of
MASTER OF ARTS
IN
Management and Marketing Communication
By
Joyeeta Dutta Choudhury
Enrolment Number:
Research Guide
K Sai Prasad, HoD, Marketing Communication, Commits
Semester IV, May 2014
CONVERGENCE INSTITUTE OF MEDIA MANAGEMENT AND IT STUDIES (COMMITS)
(NUJ/01/2001)
BANGALORE, INDIA
ACKNOWLEDGEMENT
I would like to thank the following people for their support and guidance during this internship. Their patience and advice have been valuable and has helped in my work.
I would like to thank Ms Ranita Hirji, Dean of Commits who made this dissertation a compulsory one. I would like to thank Mr K. Sai Prasad for assisting and guiding me through the process of completing this dissertation.
I would like to thank Victor Mukherjee for giving me the right contacts to talk to.
I would like to thank Mr Tushar and Santosh from Only Much Louder who gave me valuable information regarding their music festival.
DECLRATION
I, Ms Joyeeta Dutta Choudhury, student of I year MA (MMC) hereby declare that this project report on “The YouTube effect: Music Festivals and Brands” is the record of authentic field work carried out by me from June 24, 2013 to August 2, 2013 and has not been submitted to any other university or institute for the award of any degree or diploma.
Signature:
Name:
Date:
Table Of Contents
Absract 5
Introduction 7
History Of Live Music 10
Literature Review 17
Research Methodology 20
Case Study 1: Sunburn Festival 21
Case Study 2: Nh7 Weekender 26
Data Analysis 29
Discussion 43
Conclusion 44