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Effective segmentation and targeting strategies:
A study on “Concord Group’’
Date: 31 July 2011
Hamidul Islam
Course Instructor: Marketing Management
American International University-Bangladesh.
Subject: submission of term paper.
Dear Sir,
We have a great pleasure to submit this term paper on “concord group entertainment department” which has been prepared and submitted for the requirements of the Final Examination of Marketing Management. We are highly honored to have the opportunity to work on it which helping us a great deal in gaining practical examples relevant to this course.
Finally, we are truly grateful to you for giving us this nice opportunity to work on this report, which we have considered as a great chance for us to develop our practical concept. The entire group contribution has led to the successful completion of this report. Although we have tried our best, certain mistakes and inconvenience may reside and for this we seek pardon and hope you will accept our apologies.
Yours Sincerely,
(Signature)
Shad, Fazelish 10-16007-1
Hossain M.M Arafat 09-12830-1
Sarkar MD Robel 09-14085-2
Kabir G.M Redwanul 09-13004-1
Acknowledgement: I
The success of this report depends on the contribution of our group members.
First, we express our sincere gratitude to our honorable course teacher Hamidul Islam for his valuable contribution to the preparation of this term paper. He has been gracious enough to spare time out from her busy schedule for giving us all the necessary assistance throughout the
Bibliography: 43 North Commercial Area, Gulshan, Dhaka 1212, Bangladesh Phone: 8816749, 871101, PABX: 8815466, 8814028, 8814030.