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Effectiveness of Celebrity in Brand Endorsement: A Comparative Study of Mobilink Indigo and Telenor Persona

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Effectiveness of Celebrity in Brand Endorsement: A Comparative Study of Mobilink Indigo and Telenor Persona
Final Project Effectiveness of celebrity in brand endorsement

Between A comparative study of Mobilink Indigo and Telenor Persona

A REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT SCIENCES, VIRTUAL UNIVERSITY OF PAKISTAN IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION

SUBMITTED BY
MC100200309
Farhan Zameer Ahmed

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Department of Management Sciences, Virtual University of Pakistan Date: 30-12-11

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Acknowledgment

I receive enormous delight in thanking MKT 619 Instructor for permitting me to carry on work later than accepting my proposal for this project.
I would like also like to situation my heartiest thanks to every one staff member of Virtual University for their kind support, guidance and useful suggestions, during my two years MBA with this University.
I would like to thanks the Mobilink Indigo & Telenor Persona Pakistan to support me during project.
I would like to put into words my warm thanks to my parents for their blessings, my collaborator and my friends for their help for doing well completion of this project.

Executive Summary

This project is all about the primary research about the topic of Effectiveness of celebrity in brand endorsement. This project describes that relationship by making the comparison between the two leading telecommunication companies of Pakistan i.e. Mobilink and Telenor. The package which I selected for my research of these telecommunication companies are Post paid package. For Mobilink I selected Mobilink-Indigo and for Telenor, I selected Telenor-Persona. Moreover these packages


Bibliography: http://www telecompk.net/2010/11/29/telenor-persona-relaunches/ Telenor persona: relaunches Ain Mutaabiq” form http://www.telecompk.net/2010/11/29/telenor-persona-relaunches/ http://www chaltatv.com/.../Mobilink-Indigo--Brings-People-Closer--Latest-TVC Mobilink indigo:relaunches 24 Nov 2007 Brings people Closer form http://www. chaltatv.com/.../Mobilink-Indigo--Brings-People-Closer--Latest-TVC http://www.pakistanadvertising.com/main/index.asp Pakistan Advertising. In PAKISTANADVERTISING.COM. Retrieved May 26, 2011, from http://www.pakistanadvertising.com/main/index.asp. http://www.pta.gov.pk/ Pakistan Telecommunication Authority. In PTA. Retrieved May 26, 2011, from http://www.pta.gov.pk/. www.mobilinkgsm.com/about/about.php In this mobilinkgsm.com we see Mobilink indigo scribers
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