Effectiveness of Promotional Schemes
Questionnaire
Name :
Age : 18-30 ο 30-40 ο Above 40 ο
Profession :
Income :
3000-5000 ο 5000-7500 ο 7500-10000 ο 10000-15000 ο Above 15000 ο
1. Have you heard about the brand Grasim/Grasim Suiting?
Yes ο No ο
2. Have you ever seen the Advertisement of Grasim ?
Yes ο No ο
3. Where did you saw the Advertisement
On T.V. ο In Magazine ο Hoarding ο Others ο
4. Does it provides the sufficient information about the product you needed ?
Yes ο No ο Partially ο
5. Can you recall the content of Grasim Advertisement ?
Yes ο No ο Partially ο
6. What do you think about the consistency of Grasim’s advertisement ?
Excellent ο Good ο Average ο Poor ο
7. Which channel do you watch most frequently ?
DD1 ο DD2 ο Zee T.V. ο Sony ο Star Plus ο Zee News ο Others ο
8. Have you ever heard about "Mr. India" "Mr. International" Contest organised by Grasim ?
Yes ο No ο
9. Do you found these events as are effective advertisement medium ?
Yes ο No ο Partially ο
10. What type of advertisement do you like the most ?
Personality Symbol ο Musical ο Fantasy ο Life Style ο
11. Which other advertisement can you recall ?
Raymonds ο Siyaram ο Vimal ο OCM ο Mayur ο Dinesh ο Grasim ο Digzam ο
12. Which advertisement is most consistent ?
Raymonds ο Siyaram ο Vimal ο OCM ο Mayur ο Dinesh ο Grasim ο Digzam ο
13. Which brand in the fabric is the most frequently advertised on T.V. ?
Raymonds ο Siyaram ο Vimal ο OCM ο Mayur ο Dinesh ο Grasim ο Digzam ο
14. Have you purchased Grasim Product ?
Yes ο No ο
15. Have you satisfied with the product ?
Fully Satisfied ο Partially Satisfied ο Dissatisfied ο
16. Do you know the new product launched by Grasim viz. coolers, WWF, SUMO ?
Yes ο No ο
17. Do you recommend the product to others if you are satisfied with it ?
Frequently ο Occasionally ο When asked ο Never ο
18. Which Media do you like is the most efficient for advertising fabric ?
Electronic ο Print ο Outdoor ο Mail ο Word of mouth ο
19. Do you feel good
Name :
Age : 18-30 ο 30-40 ο Above 40 ο
Profession :
Income :
3000-5000 ο 5000-7500 ο 7500-10000 ο 10000-15000 ο Above 15000 ο
1. Have you heard about the brand Grasim/Grasim Suiting?
Yes ο No ο
2. Have you ever seen the Advertisement of Grasim ?
Yes ο No ο
3. Where did you saw the Advertisement
On T.V. ο In Magazine ο Hoarding ο Others ο
4. Does it provides the sufficient information about the product you needed ?
Yes ο No ο Partially ο
5. Can you recall the content of Grasim Advertisement ?
Yes ο No ο Partially ο
6. What do you think about the consistency of Grasim’s advertisement ?
Excellent ο Good ο Average ο Poor ο
7. Which channel do you watch most frequently ?
DD1 ο DD2 ο Zee T.V. ο Sony ο Star Plus ο Zee News ο Others ο
8. Have you ever heard about "Mr. India" "Mr. International" Contest organised by Grasim ?
Yes ο No ο
9. Do you found these events as are effective advertisement medium ?
Yes ο No ο Partially ο
10. What type of advertisement do you like the most ?
Personality Symbol ο Musical ο Fantasy ο Life Style ο
11. Which other advertisement can you recall ?
Raymonds ο Siyaram ο Vimal ο OCM ο Mayur ο Dinesh ο Grasim ο Digzam ο
12. Which advertisement is most consistent ?
Raymonds ο Siyaram ο Vimal ο OCM ο Mayur ο Dinesh ο Grasim ο Digzam ο
13. Which brand in the fabric is the most frequently advertised on T.V. ?
Raymonds ο Siyaram ο Vimal ο OCM ο Mayur ο Dinesh ο Grasim ο Digzam ο
14. Have you purchased Grasim Product ?
Yes ο No ο
15. Have you satisfied with the product ?
Fully Satisfied ο Partially Satisfied ο Dissatisfied ο
16. Do you know the new product launched by Grasim viz. coolers, WWF, SUMO ?
Yes ο No ο
17. Do you recommend the product to others if you are satisfied with it ?
Frequently ο Occasionally ο When asked ο Never ο
18. Which Media do you like is the most efficient for advertising fabric ?
Electronic ο Print ο Outdoor ο Mail ο Word of mouth ο
19. Do you feel good