Background of the Study
Facebook.com (Facebook), the most popular and widely used online social network website, has created frenzy among college students in recent years. Facebook emerged on February 4, 2004, when a 19-year-old sophomore Harvard student named Mark Zuckerberg founded the revolutionary site to connect Harvard University students (Grossman, 2010). Zuckerberg, at the time of Facebook‘s inception, had no idea Facebook would evolve into the social network giant it is today (“Existence of Facebook”, 2010). At present, college students have become very active in online social networking and are the largest percentage of Facebook users today (“Facebook Population”, 2012).
Online social network sites, like Facebook, are now an important outlet for communication and building social capital. Today‘s students communicate and network with each other through technology such as Facebook, in some cases more than face-to face communication (Heiberger & Harper, 2010). College students are able to freely express themselves and display thoughts and feelings on self-developed Facebook profile pages. The problem is that students appear to be using Facebook extremely and during times when they should be working on coursework. Although the extreme use of Facebook may be a problem in a variety of professions and K-12 school settings, a focus is especially necessary in higher education given the number of college students using the site.
In Nigeria, most of the college students use Facebook everyday. They have embraced it to the extent that it is already part of their lifestyle rather than just a hobby or a fun pastime. Academic success is the utmost issues to any student, with the pressure to belong to social networks specifically the Facebook. Now ,the universities in Nigeria are still looking for an effective way to limit the use of their college students of Facebook (Ogedebe, Emmanuel, Musa, 2012).
In Pakistan, Facebook is