Effects of Mass Media

Effects of Mass Media Tiffany Bader University of Phoenix Hum/186 Patricia Hoefler February 25, 2013

Mass media is communication in any form that reaches a large audience sometimes written, spoken, or presented in an emerging media format. The past century has brought challenges both good and bad to many mass media interactions, but the evolution of the amount of media change has been extreme and in a good way as society changes and new challenges emerge. Mass media has evolved in many major outlets including communications from the television, radio communications and signals, the internet, printing, publishing, to the greatest invention of recent time hand help computers and smart phones. Technology and the use of many new devices during the 20th century have opened doors to many new paths within society. The evolution of the century has brought from radio communication for media to television communications and from box size televisions to hand held devices. The extreme technology evolution has created new communication channels never thought of before, and allowed mass media channels to flow in a live interactive form minute to minute as events occur and allowed stories to be told in real time. American culture has been largely influenced by mass media over the past century. Today, in American society anyone can find a television in any home and a form of media interaction with multiple devices. The American culture has been influenced by media in numerous ways some of the ways entail social interactions of the daily life and the fast paced influences the American cultured community uses to remain constantly connected to the media, social blogs, and everyday life. The availability in most all American homes has increased in programming of social media and constant connections to the world around. Programming is increasingly diverse aims to please all ages, incomes, and backgrounds. The widespread availability and exposure makes television and internet the primary focus of most mass-media interactions. The recent increase of the internet usage and its role in society has created business ventures and opened doors for many American homes and families where prior to mass media production that may not have occurred. TV and the Internet now dominate the mass media traditions of movies and magazines this also plays a powerful role in the culture influences as decades and change evolved rapidly. There are a considerable number of effects of convergence of media on society. Media convergence is something that impacts everyday life has become a way of life that society adapts and changes accordingly with societal changes. Look at the evolution of communication society first started with only a written letter, and then they were typed on a typewriter, followed by the Fax, then email, to the point where we now send a text message, video, or voice mail to communicate media. It goes without saying media convergence is a speedy process affecting lives from careers, employment, relationships, and the simple ways individuals communicate. The competition of media convergence within society and even sources of programming media can be affecting the way people communicate and handle a daily situation. To keep up with most job searches individuals often need learn converging technology as soon as it appears. The effects of the competition of products and society are fierce and keeping up with the evolution of the media is a must to continue in success and growing as an individual and a society in general. Media convergence has allowed distance to shrink for employers and offices to condense with the technology changes. Paper work is disappearing and many sources that kept the papers going are slowly disappearing as well, entire mail room facilities have been diminished and often job associated with the converging media have altered or diminished as well. Slow working technology tools such as pens and typewriters are also diminishing. Media literacy is important and a constructed message about reality that can influence viewers’ beliefs about the real world. Media’s literacy is critical when encountering consumptions of today’s public messages, different message fields can relay and portray to stereotypes of individuals and people can become more aware about the complexity of the responsible media consumption and how important the portrayal of the message may be. Media literacy encounters much face in the media and gain understanding. Media literacy enables individuals to look upon its representation by the media with a critical eye by providing the facts and educating the background. Media literacy empowers the people and culture to understand discussions about government and politics, including using the media to make the voices heard. The evolution of mass media is one of the fastest paced changes the society has been made aware of and the changes od not seem to be slowing down it is important to continue to consume the knowledge to remain up to date on the emerging changes now and in the future.

References:
Mass Communication and Society. (n.d.). Retrieved from http://mccainlimited.com/tmccain/module1/home.htm
Media Convergence. (2005-2012). Retrieved from http://moneyterms.co.uk/media-convergence/

References: Mass Communication and Society. (n.d.). Retrieved from http://mccainlimited.com/tmccain/module1/home.htm Media Convergence. (2005-2012). Retrieved from http://moneyterms.co.uk/media-convergence/