Effects of Mass Media on Culture
Effects of Mass Media on Culture
Introduction:
The media shape our attitudes about everything from soap to politics. It's important for us to be aware of the impact the mass media has on our culture/society. We need to be vigilant and ask ourselves to look for opposing opinions and evaluate the facts for ourselves rather than blindly accepting the media's version of the "truth." Research has revealed that media is responsible for influencing a major part of our daily life. Media contribute to a transformation in the cultural and social values of the masses. “Media can bring about a change in the attitudes and beliefs of the common man. The persuasive nature of the content presented over media influences the thoughts and behavior of the general public. Media has brought about a major transformation in the way the masses think. Media has given them an excellent platform to present themselves before the world and contribute in their own way to the changing world scenario. Media has been responsible for making the world a smaller place to live”.
Definition of Mass Media:
“The term institutionalized forms of public message production and dissemination, operating in a large scale, involving in a considerable division of labor in their production processes and functioning through complex mediations of print, Film, recording tape, and photography”. J Corner and J.Hawthron.
“Mass media may be defined as any form of communication which is meted out to the people at large, through the various forms of communication. What modes of communication are we talking about? Well there can be no static definition for the channels of mass communication as they are increasing all the time. But any form of communication which is seen and understood by a large mass of people can be taken to mean mass communication or mass media channels”.
“Mass communication are industrial activities, produced within a large organizations whose policies and professional routines are located within the
Introduction:
The media shape our attitudes about everything from soap to politics. It's important for us to be aware of the impact the mass media has on our culture/society. We need to be vigilant and ask ourselves to look for opposing opinions and evaluate the facts for ourselves rather than blindly accepting the media's version of the "truth." Research has revealed that media is responsible for influencing a major part of our daily life. Media contribute to a transformation in the cultural and social values of the masses. “Media can bring about a change in the attitudes and beliefs of the common man. The persuasive nature of the content presented over media influences the thoughts and behavior of the general public. Media has brought about a major transformation in the way the masses think. Media has given them an excellent platform to present themselves before the world and contribute in their own way to the changing world scenario. Media has been responsible for making the world a smaller place to live”.
Definition of Mass Media:
“The term institutionalized forms of public message production and dissemination, operating in a large scale, involving in a considerable division of labor in their production processes and functioning through complex mediations of print, Film, recording tape, and photography”. J Corner and J.Hawthron.
“Mass media may be defined as any form of communication which is meted out to the people at large, through the various forms of communication. What modes of communication are we talking about? Well there can be no static definition for the channels of mass communication as they are increasing all the time. But any form of communication which is seen and understood by a large mass of people can be taken to mean mass communication or mass media channels”.
“Mass communication are industrial activities, produced within a large organizations whose policies and professional routines are located within the