Effects of Music on Counsumer Behavior
EFFECTS OF MUSIC ON COUNSUMER BEHAVIOR
SUBMITTED TO:
MS.SAMINA HASAAN
SUBMITTED BY:
MUHAMMAD USMAN ADIL (12843)
ALI MUHAMMAD SHAIKH (13192)
ZANE HORMUZD TENGRA (11225)
IFTIKHAR NABI (12803) LETTER OF ACKNOWLEDGEMENT
Dear Reader:
It has been an honor for us to prepare a report on EFFECTS OF MUSIC ON COUNSUMER BEHAVIOR Which was assigned to us by MS.SAMINA HASAAN without his rich guidance such a report would not have been any easy task to achieve.
We would like to thank MS.SAMINA HASAAN for providing us valuable information that helped us to complete this report.
We would again like to take this opportunity and express our acknowledgement distinctly to MS.SAMINA HASAAN for directing us about the technical aspects of the report and we express sincere gratitude to our parents for their continuous support throughout the preparation of this report
Regards:
MUHAMMAD USMAN ADIL
ALI MUHAMMAD SHAIKH
ZANE HORMUZD TENGRA
IFTIKHAR NABI
TABLE OF CONTENT
Introduction _______________________________________________________________ 4
Roles of music_____________________________________________________________ 5
Uses of different kinds of music_________________________________________ 8
Music and marketers_____________________________________________________ 10
Commercial business uses of music in advertising ____________________ 16
Effects of Music on Shoppers and Restaurant Patrons ______________ 17
EFFECT OF MUSIC ON CONSUMER BEHAVIOR
INTRODUCTION
“Music has long been an efficient and effective means for triggering moods and communicating
None verbally. It is, therefore, not surprising that music has become a major component of
Consumer marketing, both at the point of purchase and in advertising.” Bruner, 1990.
The idea of using music as a way of advertising goes all the way back to colonial times when street vendors hawked their good to the tune of a melodic chant. Of course we
SUBMITTED TO:
MS.SAMINA HASAAN
SUBMITTED BY:
MUHAMMAD USMAN ADIL (12843)
ALI MUHAMMAD SHAIKH (13192)
ZANE HORMUZD TENGRA (11225)
IFTIKHAR NABI (12803) LETTER OF ACKNOWLEDGEMENT
Dear Reader:
It has been an honor for us to prepare a report on EFFECTS OF MUSIC ON COUNSUMER BEHAVIOR Which was assigned to us by MS.SAMINA HASAAN without his rich guidance such a report would not have been any easy task to achieve.
We would like to thank MS.SAMINA HASAAN for providing us valuable information that helped us to complete this report.
We would again like to take this opportunity and express our acknowledgement distinctly to MS.SAMINA HASAAN for directing us about the technical aspects of the report and we express sincere gratitude to our parents for their continuous support throughout the preparation of this report
Regards:
MUHAMMAD USMAN ADIL
ALI MUHAMMAD SHAIKH
ZANE HORMUZD TENGRA
IFTIKHAR NABI
TABLE OF CONTENT
Introduction _______________________________________________________________ 4
Roles of music_____________________________________________________________ 5
Uses of different kinds of music_________________________________________ 8
Music and marketers_____________________________________________________ 10
Commercial business uses of music in advertising ____________________ 16
Effects of Music on Shoppers and Restaurant Patrons ______________ 17
EFFECT OF MUSIC ON CONSUMER BEHAVIOR
INTRODUCTION
“Music has long been an efficient and effective means for triggering moods and communicating
None verbally. It is, therefore, not surprising that music has become a major component of
Consumer marketing, both at the point of purchase and in advertising.” Bruner, 1990.
The idea of using music as a way of advertising goes all the way back to colonial times when street vendors hawked their good to the tune of a melodic chant. Of course we
References: http://www.queenslandnewsagents.com.au/assets/images/MusicConsumerBehaviour.pdf www.musiccog.ohio-state.edu http://en.wikipedia.org/wiki/Songs_in_advertising http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7166 suit101.com southasiainvestor.com riazhaq.com pakistanlink.org