EGT TASK 4
Since our company has decided to begin its expansion into the Chinese market we must first examine the differences between doing business within the United States and doing business in China. Without doing the proper research we could fail only because we were completely unprepared. Once we identify some areas that are essential for doing business in China we stand a better chance to be successful in a very competitive environment. We should begin by identifying some of the most cultural differences between our two countries.
Language is a very big and obvious hurdle we must be able to properly identify our product within the Chinese market in order for it to be a success. An example of a marketing idea that had gone wrong is when KFC first entered into the Chinese market in the late 1980’s. KFC had mistakenly translated the "Finger-lickin' good" slogan into "Eat your fingers off." Although this did not slow things down for KFC it is something that we must be aware of when entering into a different market. Translating our slogan incorrectly can drastically affect our sales.
Negotiation is also something we must examine in order to be successful in China. Deals made in China are often the result of a long process within the Chinese business community. The Chinese business man will most likely not rush into any business deal and will expect us to do the same. Other things to know on this is that, unlike America, it may be in our best interest to get to know our potential business partners on a more personal level as to create more of a bond.
Gender roles may play a role when dealing with the Chinese. They tend to place women into more traditional roles even though there have been great strides in gender equality in China. Woman managers within our company may find that during the business process Chinese men will refer to the males within our company simply because they are used to men being the decision makers.
Our products will need to be tailored to meet
Language is a very big and obvious hurdle we must be able to properly identify our product within the Chinese market in order for it to be a success. An example of a marketing idea that had gone wrong is when KFC first entered into the Chinese market in the late 1980’s. KFC had mistakenly translated the "Finger-lickin' good" slogan into "Eat your fingers off." Although this did not slow things down for KFC it is something that we must be aware of when entering into a different market. Translating our slogan incorrectly can drastically affect our sales.
Negotiation is also something we must examine in order to be successful in China. Deals made in China are often the result of a long process within the Chinese business community. The Chinese business man will most likely not rush into any business deal and will expect us to do the same. Other things to know on this is that, unlike America, it may be in our best interest to get to know our potential business partners on a more personal level as to create more of a bond.
Gender roles may play a role when dealing with the Chinese. They tend to place women into more traditional roles even though there have been great strides in gender equality in China. Woman managers within our company may find that during the business process Chinese men will refer to the males within our company simply because they are used to men being the decision makers.
Our products will need to be tailored to meet