Egyptian Margic Cream Marketing Plan for Exporting to Thailand
MKTG 1061 – GLOBAL MARKETING
EGYPTIAN MARGIC CREAM
MARKETING PLAN FOR EXPORTING TO THAILAND
Executive Summary
The purpose of this report is to present a marketing plan for Egyptian Magic Cream Limited Liability Company about the opportunities in Thailand for their product; the Egyptian Magic Cream (EMC). It is an all purpose skin care product that made by 100% natural ingredients. EMC Company is a successful U.S based company that manufactures and wholesales their product to organic retailers and pharmacy across U.S and Canada. As the product brings no harm or side effect for human body, the company has actually made a promise to its customer to give full refund if there is any dissatisfaction on EMC. The product has proven to people that it is not creams that would only moisture and nourishes skin but it can also heal sickness such as eczema and psoriasis. Based on the economy research, tax incurred in importing products to Thailand will be rated by the CIF. By importing rules, tax regulations are concerned in Thailand. For the purpose of this report the tariff schedule has been significantly simplified. There are 3 general categories for importing primary such as raw materials Intermediate, semiprocessed products and finished products. However, Thailand and U.S have free trade agreement which lead to the easy way to access to Thai market easily. The kingdom of Thailand is a constitutional monarchy typed government under a parliamentary democratic system. Head of the Thai royal is the current King Bhumibol Adulyadej. Thai government system is modeled similar to the politics of England. However, due to the popularity of the former Thailand Prime Minister Thaksin Shinawatra, there are two major groups of political supporters in the country, which resulted in the political instability occurring in the late 2009. Thailand’s political issues have been affecting the economy and thus, importing indirectly. Thai government laws have concerned conditions for
EGYPTIAN MARGIC CREAM
MARKETING PLAN FOR EXPORTING TO THAILAND
Executive Summary
The purpose of this report is to present a marketing plan for Egyptian Magic Cream Limited Liability Company about the opportunities in Thailand for their product; the Egyptian Magic Cream (EMC). It is an all purpose skin care product that made by 100% natural ingredients. EMC Company is a successful U.S based company that manufactures and wholesales their product to organic retailers and pharmacy across U.S and Canada. As the product brings no harm or side effect for human body, the company has actually made a promise to its customer to give full refund if there is any dissatisfaction on EMC. The product has proven to people that it is not creams that would only moisture and nourishes skin but it can also heal sickness such as eczema and psoriasis. Based on the economy research, tax incurred in importing products to Thailand will be rated by the CIF. By importing rules, tax regulations are concerned in Thailand. For the purpose of this report the tariff schedule has been significantly simplified. There are 3 general categories for importing primary such as raw materials Intermediate, semiprocessed products and finished products. However, Thailand and U.S have free trade agreement which lead to the easy way to access to Thai market easily. The kingdom of Thailand is a constitutional monarchy typed government under a parliamentary democratic system. Head of the Thai royal is the current King Bhumibol Adulyadej. Thai government system is modeled similar to the politics of England. However, due to the popularity of the former Thailand Prime Minister Thaksin Shinawatra, there are two major groups of political supporters in the country, which resulted in the political instability occurring in the late 2009. Thailand’s political issues have been affecting the economy and thus, importing indirectly. Thai government laws have concerned conditions for
References: 40 Food and Drug Administration, 2010, Food and Drug Law in Thailand, viewed 15 Oct 2010, http://www.fda.moph.go.th/ Index Mundi 2010, Thailand Unemployment Rate, viewed http://www.indexmundi.com/thailand/unemployment_rate.html 13 October 2010,