Eight Stages of the New Product Development Process
In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief). There are two parallel paths involved in the NPD process: one involves the idea generation, product design and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new product within the overall strategic process of product life cycle management used to maintain or grow their market share. Contents * 1 The eight stages * 2 Fuzzy Front End * 3 NPD organizations * 4 NPD strategies * 5 Related fields * 6 See also * 7 References |
The eight stages 1. Idea Generation is often called the "NPD
" of the NPD process[1]. 1. * Ideas for new products can be obtained from basic research using a SWOT analysis (Strengths, Weaknesses, Opportunities & Threats). Market and consumer trends, company 's R&D department, competitors, focus groups, employees, salespeople, corporate spies, trade shows, or ethnographic discovery methods (searching for user patterns and habits) may also be used to get an insight into new product lines or product features. * Lots of ideas are generated about the new product. Out of these ideas many are implemented. The ideas are generated in many forms. Many reasons are responsible for generation of an idea. * Idea Generation or Brainstorming of new product, service, or store concepts - idea generation techniques can begin when you have done your OPPORTUNITY ANALYSIS to support your ideas in the Idea Screening Phase (shown in the next development step). 2. Idea Screening * The object is to eliminate unsound concepts prior to devoting resources to them. * The screeners should
The eight stages 1. Idea Generation is often called the "NPD
" of the NPD process[1]. 1. * Ideas for new products can be obtained from basic research using a SWOT analysis (Strengths, Weaknesses, Opportunities & Threats). Market and consumer trends, company 's R&D department, competitors, focus groups, employees, salespeople, corporate spies, trade shows, or ethnographic discovery methods (searching for user patterns and habits) may also be used to get an insight into new product lines or product features. * Lots of ideas are generated about the new product. Out of these ideas many are implemented. The ideas are generated in many forms. Many reasons are responsible for generation of an idea. * Idea Generation or Brainstorming of new product, service, or store concepts - idea generation techniques can begin when you have done your OPPORTUNITY ANALYSIS to support your ideas in the Idea Screening Phase (shown in the next development step). 2. Idea Screening * The object is to eliminate unsound concepts prior to devoting resources to them. * The screeners should
References: Koen et al. (2001, pp. 47–51)[1] distinguish five different front-end elements (not necessarily in a particular order): 1 * a business plan aligned with corporate strategy In a paper by Husig, Kohn and Huskela (2005)[14] a conceptual model of Front-End Process was proposed which includes early Phases of Innovation Process