Eisner And Disney Case Summary

In assessing the author’s reflection on the case study, it can be realized that he has failed to cite specific examples from the case to support his arguments. He mostly uses some generalized circumstances, which may also be acceptable due to the limited word count requirements of the response. Overall, the author has justified the perspectives of Disney’s vulnerability from the communications standpoint. The biblical integration is also relevantly compared with the case, as the author uses the story of Jesus and his struggles against the oppositions. In terms of the dialogue that Eisner and Disney has collaborated with the government, it has won the support of the governor in terms of initiating campaign to support the theme park project through lobbying, slogan and press releases, albeit they are mostly ridiculed by the opposing parties (Argenti 225). The CEO of Disney has certainly exerted strong efforts to lobby the political influence on the project; however it has not successfully lobbied the support of the media and other coalition groups (Argenti 228). Thus, Eisner has somehow not lacked the communication initiatives with the governor, yet it has somehow neglected the
importance of communication to bring more social support regarding the project. The communication channels have somehow become negligent of the public interests, as it has become concentrated on the political side.
As Schepers realized it: “When the checks and balances in public thinking and action are weakened or absent, management of potential or real side-effects disappears from the public radar screen and a systemic crisis is in the making” (476). Public governance is a relevant subject on the context of the Disney’s theme park that due to lack of it, oppositions grew at large to balance the positive consequences versus the negative expectations of the public. In fact, according to Van Wart, this balance is difficult to achieve as more variables come into place, such as “economic demands,” “political trends and rapid introduction of varying technologies
(341). The government, as the “promoter” and public “regulator” (Liou and Wu 357) of the Disney project, it has failed to ease the communication channels between the opposition parties and the management of Disney by using its influence on media, press and initiation of public campaigns / policies. In fact, some of the specific tactics that can be used as related by Liou (as cited in Liou and Wu 358), are as follows: “managerial and policy issues” on economic benefits / incentives, “proactive” procedures that target “long-term goals,” “public-private approach” on different strategies, and many others. Meanwhile, the bible verse that can be integrated is as follows: Fools give full vent to their rage, but the wise bring calm in the end. Watch your temper! (Proverbs 29:11 NIV). Thus, it is best to be calm and manage one’s temper in resolving different issues and conflicts. Everything will happen according to the best plan of the Almighty. Trust and patience are two winning sides in the end. Thus, being calm can be equated with wisdom and it is best to act wisely.