Preview

El Cluster Del Vino de California

Good Essays
Open Document
Open Document
330 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
El Cluster Del Vino de California
El Cluster del Vino de California
Over the last thirty years, California had emerged from relative obscurity to a position as a significant player in the global wine industry, challenging the centuries-old dominance of France, Italy, and other established European countries. En los últimos treinta años, California ha emergido de una relativa oscuridad a una posición como un actor importante en la industria global del vino, desafiando el dominio secular de Francia, Italia y otros países europeos establecidos. California was the primary producer of wine in the United States, accounting for over 80% of US industry employment and 90% of US production volume. California fue el principal productor de vino en los Estados Unidos, representando más del 80% del empleo industrial de EE.UU. y el 90% del volumen de producción de EE.UU.. According to wine experts, premium California wines had achieved a quality and consistency on par with or exceeding any in the world. Según los expertos en vino, prima de los vinos de California ha logrado una calidad y consistencia a la par con o superiores a cualquiera en el mundo. The roughly 740 California-based wineries 1 posted record revenues of $5.9 billion in 1997, an increase of 11% over 1996. Los cerca de 740 bodegas con sede en California un registró ingresos récord de US $ 5,9 mil millones en 1997, un aumento del 11% respecto a 1996. The average pre-tax 2 return on equity for the state's premium wineries had risen from 4% in 1991 to 23% in 1997. El promedio antes de impuestos de dos rentabilidad sobre recursos propios para las bodegas premium del estado había aumentado del 4% en 1991 a 23% en 1997. However, the robust domestic demand that was driving this improved performance (plus the outbreak of a vine-destroying pest known Sin embargo, la fuerte demanda doméstica que se dirigía esta mejora del rendimiento (más el brote de una cepa que destruyen las plagas

You May Also Find These Documents Helpful

  • Good Essays

    Bonny Doon Analysis

    • 1373 Words
    • 5 Pages

    The wine making industry in California is fragmented, composing of 847 brick and mortar wineries. Approximately 88% of their production is sold domestically in the United States, which demonstrates the high level of demand for Californian wine in the U.S. Furthermore, demand for Californian wine outside of the U.S has risen “rapidly,” due to its “ripened” flavor. Historically and moving forward, the key success factor in the wine industry is the flavor of wines – or in other words, product quality.…

    • 1373 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The wine industry is a very competitive industry, with no precise market leader making the future of a business’ success or failure uncertain. The case states, “Napa Valley was a prominent American Viticultural Area (AVA) in California’s North Coast wine-producing region, which encompassed Lake, Napa, Mendocino, and Sonoma counties” (C-392). The number of wineries continually grew throughout the years increasing competition. Altogether this is a highly saturated market with over 3,300+ wineries in California alone. Among these wineries, the case mentions a few of Frog’s Leap Winery’s competitors, including: Jackson, Family Wines, Spring Mountain, Turley Wine Cellars, and Tres Sabores. This highly competitive industry is also mature, leaving…

    • 296 Words
    • 2 Pages
    Good Essays
  • Good Essays

    With the slow growth in domestic wine sales, accompanied by an oversupply of wine grapes export markets have become a key driver in sales growth. Watershed has focused its marketing efforts on Asia and in particular China. The high Australian dollar has impeded export growth, however exports remain the primary source of growth for premium wine sales.…

    • 1729 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Bonny Doon Case

    • 2560 Words
    • 11 Pages

    The size of the wine market in the U.S., measured by tonnage, is estimated to be 2.5 million tons of crushed wine grapes in 1998. About half of the tonnages crushed are red wine grapes and the other half are white wine grapes. The best wineries are located in the Napa Valley and Sonoma region, whose wines receive high praises from critics. The per capita wine consumption in the U.S. is only about 2.02 gallons per adult as compared to 16.2 gallons in France and 15.8 gallons in Italy. Thus, demand for wines in the U.S. has huge potential for continued growth. At the same time, there is increasing demand for U.S.-made wines abroad.…

    • 2560 Words
    • 11 Pages
    Good Essays
  • Good Essays

    Wine production involves two parts of economic activity – viticulture and wine making in the winery. In the global context, wine production is dynamic due to the influence of globalization, technological advancements and extensive research. These have essentially influenced the nature, spatial patterns and the ecological dimensions of the wine industry.…

    • 956 Words
    • 4 Pages
    Good Essays
  • Good Essays

    California’s San Joaquin Valley is highly recognized for its abundance in agriculture. Hispanics and Latinos make up about more than half the population in Tulare County, many of who are field workers. The prevalence of undocumented people and low-income earners in Tulare County forces them to be unable to remove themselves from living in low-income communities. About 95% of people in the San Joaquin Valley rely on groundwater for drinking. The agricultural use of intensive irrigation systems allows fertilizers to leach into nearby water systems. By researching the prevalence of nitrates, forms when nitrogen fertilizer enters water systems, in Tulare County, examining the various factors and players involved, I will demonstrate how this affects…

    • 198 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    Oregon Wines

    • 2887 Words
    • 12 Pages

    The wine industry in Oregon closed down in 1919 because of the Prohibition. It revived by the late 1930’s as a fruit wine-based producer region. At that time there were only two producers, Louis Herbold and Adolph Doener growing grapes. Oregon’s wine industry was also damaged by the success of California winemakers (Hall).…

    • 2887 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Napa Valley Winery Inc

    • 1484 Words
    • 6 Pages

    Ms. Quintana CEO of Northern Napa Valley Winery Inc. was considering conducting business with Trans Continental stores to sell excess grapes from the 2008 harvest. Prior to making a decision Quintana must determine how much of the harvest should be retained for the production of Northern Napa’s own red table wine. Quintana realized that the quantity of red table wine produced is closely associated to the sales.…

    • 1484 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    PBC Project HvA

    • 7693 Words
    • 31 Pages

    The US has a rapidly growing wine market and is expected a 16% growth up until 2016. Moreover, 13% of all worldwide consumed wine is consumed by Americans, this is because 45% of all American adults drink wine. Evidence indicates that the Eastern part of America are more interested in imported wine rather than domestic wines and this gave perspective to start exports to the state of New York to begin with. As we are expanding to the U.S. we will have to go through a 3-tier system.…

    • 7693 Words
    • 31 Pages
    Powerful Essays
  • Better Essays

    Six California’s Six California’s, proposed by a man named Tim Draper, is an idea in which California is to be split into six, individual states. This idea is said to be an opportunity for California to start fresh and to create a better future for the citizens. As of right, California is facing numerous problems that are impossible for just one governor to attempt to solve, but creating six California’s allows us to fix those problems. The current proposition to split California into six individual states gives us an opportunity to solve the many problems we face, such as poor representation, however it could create more problems than it solves. To begin, currently in California, we are not all well represented.…

    • 1333 Words
    • 6 Pages
    Better Essays
  • Best Essays

    Vincor International goal is to become one of the top five wine companies in the world in terms of earnings. In order to attain this goal they have implemented a corporate strategy that focuses on using their existing powerful position in market to help them developing sales, marketing, distribution capabilities on an international scale. The strategy also includes acquiring new wineries and wine brands in new emerging region in the wine market also called “New World regions”(Vincor, 2005) throughout the world.…

    • 1845 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    calaveras

    • 318 Words
    • 2 Pages

    Calaveras Vineyards1. Executive SummaryAs a smaller producer in the California wine industry, Calaveras Vineyards is somewhatcomplicated to compare to other, larger, producers. In analyzing the company we estimated thevalue of the company to be $9.972 million dollars. Its growth rate of 6.67% is considerablysmaller than that of identified competitors. The liquidation value of the company is estimated at$18.277 million dollars; almost double that of its estimated value. Many of the values of thecompany are greatly influenced by the market to book ratio of its equity. Although the book value of equity is listed at $1 million, the market value is thought to be much higher, at $2.62million. This estimate is greatly influenced by the market to book ratio of equity of competitors.2. Information SourcesNo outside information was used in this analysis. All information was obtained from withincompany data including information on the competition, industry, and financial market.3. Business descriptionCalaveras Vineyards occupied 80% of a total 200 acres in Alameda Valley, California. CalaverasVineyards was founded in 1883 by Esteban Calaveras whose family continued to own thevineyard until the 1970s. The winery and the vineyard provided table wines for sale to retailersand restaurants. Dramatic growth in demand for California wines and the entry of largecorporations in the production of California wines has resulted in the constant changes inownership and marketing of the Calaveras Vineyards since 1986. In spite of the many changes inmarketing and ownership, Calaveras has improved on its brand image and market position so theowners aimed at the premium brand segment of the market. As Calaveras executed its strategy of introducing premium wines with higher average prices, sales increased from $2.4 million in 1990to $2.8 million in 1991 and 1992. However sales dropped to $2.5 million in 1993 due in part totheir lack of representation by a sales organization.Most recently,…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    California is the most memorable state in the history by its geography and diverse climate. It is considered to have one of the most overwhelming varieties of nature and thus, leading nation’s agriculture. California is well-endowed with mountains, forests, trees, beaches, ocean, sand, rivers and much more different mother nature gifts. Its astonishing geographical location allow to have the most of the nature assortment and wealth. However, for every beautiful thing there is in California, comes a dangerous price for it. California is most likely to experience earthquakes, severe droughts, wildfires, floods, which can be catastrophic and already had been defined in the history. Its earthquakes are severe and…

    • 412 Words
    • 2 Pages
    Good Essays
  • Better Essays

    In the past few years the world has been faced with troubling problems caused by climate changes. The problem that comes from climate change has caused many chilling problems that we all have to face in the future such as health problems, and supply problems. With all the problems that California would have to face there is hope for the future of the state. California like the whole world would have to change by using the 3 R’s, and have the government take more control how citizens treat the state/nation. California future is currently on a path where the future can be saved or the future can be ruined, it’s all in our hands now.…

    • 1404 Words
    • 6 Pages
    Better Essays
  • Good Essays

    TO DO

    • 685 Words
    • 3 Pages

    The paper is intended to help you gain an understanding about current topics that affect the food wine and culture of California.…

    • 685 Words
    • 3 Pages
    Good Essays

Related Topics