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El Lenguaje Periodístico Y El Lenguaje Publicitario En La España Actual

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El Lenguaje Periodístico Y El Lenguaje Publicitario En La España Actual
Università di Modena e Reggio Emilia facoltà di Scienze della Comunicazione

Antonino Montagna

EL LENGUAJE PERIODÍSTICO periodístico
Y EL LENGUAJE POLÍTICO publicitario EN LA ESPAÑA ACTUAL

Corso di Lingua spagnola - Gennaio 2006
ÍIndice

Introducción................................................................................................................3
El lenguaje de la prensa............................................................................................4 El desarollo La noticia y la opinion pública Acontecimiento, noticia y público Los valores-noticia Los niveles estructuralestructurales de los articulosartíiculos
El lenguaje de la publicidad....................................................................................10 La publicidad como proceso de comunicación Definición de publicidad y sus objetivos Mecanismos de la actuación publicitaria La creación publicitaria La lengua de la publicidad: signos y funciones Los niveles estructural de los anuncios
AnalysisAnáaliysis de textos periodisticos y publicitarios......................................................17 Un artículo de pólitica internacional : “El río trae pietras” de S. Ramirez Una columna: “Carta a los Reyes Magos” de J. V. Beneyto Una crónica deportiva: “Mucho botín y poco fútbol” de J. Alcaide Anuncio-1: “SPANAIR” Anuncio-2 : “BANG & OLUFSEN” Anuncio-3 : “Volkswagen Fox ”
Bibliografía....................................................................................................................26
Apendíce Apéendiíce

introduciónintroducción

A la sociedad moderna se la denomina con toda razón sociedad de la información. Es muy evidente la importancia de los medios de comunicación en la vida de hoy. El papel de la televisión, la radio, los periódicos, internet, no se reduce solamente al ser fuentes de información
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