El Pollo Loco
Table of Contents
History of El Pollo Loco 3
Motivations for Expanding Internationally 5
Alternative International Expansions 7
Justification for Expanding to Australia 9
Australia: Region of Interest 11
Geography 11
Climate 11
Agriculture 12
Distance 13
Population 13
Religion and Language 15
Issues Related to Management 15
Historical 15
Economic 16
Political and Social 16
Legal 17
Cultural Dimensions Analysis for Success 19
Current and Historical Marketing Practices 21
Four P’s of Marketing 21
Effects of Advertising in Australia 22
Opportunities for El Pollo Loco in the Australian Market 25
Developing Practices for El Pollo Loco in Australia 26
Hiring & Training 26
Retention & Compensation 27
Advancement 28
Financial Analysis 29
Banking 30
Currency 31
Inflation Rate 33
Foreign Trade Policies 34
Accounting Practices 35
Proposed Organizational Structure 36
Conclusion 38
History of El Pollo Loco The journey of the crazy chicken began on the roadside of Mexico’s Pacific Coast in a small town of Guasave in 1975 by a man named Juan Francisco Ochoa and now El Pollo Loco has its headquarters in Costa Mesa, CA. The mesmerizing aroma of the fresh chicken cooking on the open grill is how El Pollo Loco became the local’s favorite spot in Guasave. Their chicken stand featured an authentic family recipe for their fresh chicken marinated in special herbs, spices, garlic and fruit juices and finished off with a perfection of fire-grilled chicken. Once El Pollo Loco’s stand became the local’s favorite in Mexico, through the years of 1975-1979 the restaurants rapidly grew by opening 85 restaurants in 20 cities throughout Northern Mexico. With having much success in Northern Mexico they decided to cross the border to the United States and open their first restaurant in Los Angeles, California on Alvarado Street. Not only were Juan’s restaurants growing in Mexico and now in California, a company known as Denny’s Inc. acquired the American
History of El Pollo Loco 3
Motivations for Expanding Internationally 5
Alternative International Expansions 7
Justification for Expanding to Australia 9
Australia: Region of Interest 11
Geography 11
Climate 11
Agriculture 12
Distance 13
Population 13
Religion and Language 15
Issues Related to Management 15
Historical 15
Economic 16
Political and Social 16
Legal 17
Cultural Dimensions Analysis for Success 19
Current and Historical Marketing Practices 21
Four P’s of Marketing 21
Effects of Advertising in Australia 22
Opportunities for El Pollo Loco in the Australian Market 25
Developing Practices for El Pollo Loco in Australia 26
Hiring & Training 26
Retention & Compensation 27
Advancement 28
Financial Analysis 29
Banking 30
Currency 31
Inflation Rate 33
Foreign Trade Policies 34
Accounting Practices 35
Proposed Organizational Structure 36
Conclusion 38
History of El Pollo Loco The journey of the crazy chicken began on the roadside of Mexico’s Pacific Coast in a small town of Guasave in 1975 by a man named Juan Francisco Ochoa and now El Pollo Loco has its headquarters in Costa Mesa, CA. The mesmerizing aroma of the fresh chicken cooking on the open grill is how El Pollo Loco became the local’s favorite spot in Guasave. Their chicken stand featured an authentic family recipe for their fresh chicken marinated in special herbs, spices, garlic and fruit juices and finished off with a perfection of fire-grilled chicken. Once El Pollo Loco’s stand became the local’s favorite in Mexico, through the years of 1975-1979 the restaurants rapidly grew by opening 85 restaurants in 20 cities throughout Northern Mexico. With having much success in Northern Mexico they decided to cross the border to the United States and open their first restaurant in Los Angeles, California on Alvarado Street. Not only were Juan’s restaurants growing in Mexico and now in California, a company known as Denny’s Inc. acquired the American