Electric Cars by Tesla
PAPER FOR INTERNATIONAL MARKETING:
ELECTRIC CARS
BY TESLA MOTORS
Submitted by:
Bruks
BM 236
THE TREND OF THE FUTURE:
ELECTRIC CARS BY TESLA MOTORS
I. SITUATIONAL ANALYSIS
The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming, coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric car. This plus the unpredictable oil price spikes and hikes, is intensifying the race to build the ideal car of the future at a greater height.
The poster child of the independent electric car movement has been Tesla Motors. When the company launched, it promised to reinvent the auto industry in the mold of a Silicon Valley start-up, and leave Detroit and the gas driven automobile in the dust. After hitting a number of misses: product delays, boardroom discord, and major operating losses, the company has finally emerged from the slump. An investment from Germany Daimler AG (maker of Mercedes), a $465 million US government loan, and a potential IPO, add up to cash and momentum for Tesla Motors electric car start-up.
Tesla’s total assets is a total USD 361.6M, with US sales alone of USD 116.7M. Tesla boasts of two electric car models: The Tesla Roadster and the Tesla S model. As of January 2011, Tesla has taken about 3,500 reservations for the Model S and expects to begin delivering cars to customers in 2012. Tesla currently employs almost 900 full time employees and is aggressively recruiting employees for positions in its headquarters in Palo Alto, California; at its European headquarters in Maidenhead, UK; and at an increasing number of sales facilities throughout North America and Europe. Tesla plans to build the Model S in 2012 in Fremont, California in an assembly plant formerly operated by NUMMI, a now defunct joint venture of Toyota and General Motors.
ELECTRIC CARS
BY TESLA MOTORS
Submitted by:
Bruks
BM 236
THE TREND OF THE FUTURE:
ELECTRIC CARS BY TESLA MOTORS
I. SITUATIONAL ANALYSIS
The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming, coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric car. This plus the unpredictable oil price spikes and hikes, is intensifying the race to build the ideal car of the future at a greater height.
The poster child of the independent electric car movement has been Tesla Motors. When the company launched, it promised to reinvent the auto industry in the mold of a Silicon Valley start-up, and leave Detroit and the gas driven automobile in the dust. After hitting a number of misses: product delays, boardroom discord, and major operating losses, the company has finally emerged from the slump. An investment from Germany Daimler AG (maker of Mercedes), a $465 million US government loan, and a potential IPO, add up to cash and momentum for Tesla Motors electric car start-up.
Tesla’s total assets is a total USD 361.6M, with US sales alone of USD 116.7M. Tesla boasts of two electric car models: The Tesla Roadster and the Tesla S model. As of January 2011, Tesla has taken about 3,500 reservations for the Model S and expects to begin delivering cars to customers in 2012. Tesla currently employs almost 900 full time employees and is aggressively recruiting employees for positions in its headquarters in Palo Alto, California; at its European headquarters in Maidenhead, UK; and at an increasing number of sales facilities throughout North America and Europe. Tesla plans to build the Model S in 2012 in Fremont, California in an assembly plant formerly operated by NUMMI, a now defunct joint venture of Toyota and General Motors.