Electronic Commerce and Digital Marketing: Liquidation.com Case Study
Case Study: Liquidation.com
Electronic commerce and digital marketing
Group 3
24/11/2010
1. Business Background
Every organization deals with surplus assets — whether it is excess inventory, damaged items, end of lifecycle equipment or customer returns. While most manufacturers, retailers, corporations and government agencies have well-established forward supply chain processes, goods in the reverse supply chain are a huge, and often costly, distraction for these organizations
Liquidity Services, Inc. (NASDAQ: LQDT) is a leading online auction marketplace for wholesale, surplus and salvage assets. LSI enables its corporate and government sellers to enhance their financial return on excess assets by providing a liquid marketplace and value-added services that integrate sales and marketing, logistics and transaction settlement into a single offering. Through seller relationships, LSI's marketplaces provide nearly 1.2 million registered professional buyers access to a global, organized supply of wholesale, surplus and salvage assets in over 500 product categories. Since inception, LSI has conducted over 1.8 million online transactions generating over $1 billion in gross merchandise value.
Liquidation.com is an online business-to-business (B2B) market creator that specializes in bringing together buyers and sellers of bulk goods. It is an online marketplace that enables corporations and federal government agencies located in the United States enhance their financial return on excess assets by providing a liquid marketplace and value-added services that integrate sales and marketing, logistics and transaction settlement into a single offering. Liquidity Services has developed and deployed highly successful online sales programs on a significant scale for clients — including large corporations and government agencies–to maximize the market reach and recovery value of surplus assets in a timely manner.
2. Liquidity Service Solution
Liquidation.com is a
Electronic commerce and digital marketing
Group 3
24/11/2010
1. Business Background
Every organization deals with surplus assets — whether it is excess inventory, damaged items, end of lifecycle equipment or customer returns. While most manufacturers, retailers, corporations and government agencies have well-established forward supply chain processes, goods in the reverse supply chain are a huge, and often costly, distraction for these organizations
Liquidity Services, Inc. (NASDAQ: LQDT) is a leading online auction marketplace for wholesale, surplus and salvage assets. LSI enables its corporate and government sellers to enhance their financial return on excess assets by providing a liquid marketplace and value-added services that integrate sales and marketing, logistics and transaction settlement into a single offering. Through seller relationships, LSI's marketplaces provide nearly 1.2 million registered professional buyers access to a global, organized supply of wholesale, surplus and salvage assets in over 500 product categories. Since inception, LSI has conducted over 1.8 million online transactions generating over $1 billion in gross merchandise value.
Liquidation.com is an online business-to-business (B2B) market creator that specializes in bringing together buyers and sellers of bulk goods. It is an online marketplace that enables corporations and federal government agencies located in the United States enhance their financial return on excess assets by providing a liquid marketplace and value-added services that integrate sales and marketing, logistics and transaction settlement into a single offering. Liquidity Services has developed and deployed highly successful online sales programs on a significant scale for clients — including large corporations and government agencies–to maximize the market reach and recovery value of surplus assets in a timely manner.
2. Liquidity Service Solution
Liquidation.com is a