Electronic Commerce and Easy Page
Chapter 5 Electronic Commerce
True/False Questions
T F 1. E-commerce is commerce, but it is commerce accelerated and enhanced by IT, in particular the Internet. Answer: True Level: Easy Page: 170
T
F
2. The B2C segment is where the dollar volume of e-commerce has always been widely expected to be concentrated. Answer: False Level: Medium Page: 172
T
F
3. Demand aggregation combines purchase requests from multiple buyers into a single large order, which justifies a discount from the business. Answer: True Level: Easy Page: 181
T
F
4. The B2B e-commerce segment is relatively small compared to the B2C e-commerce segment. Answer: False Level: Medium Page: 170
T
F
5. Smart cards are plastic cards the size of a credit card that contain an embedded chip on which digital information can be stored. Answer: True Level: Easy Page: 189
T
F
6. Commoditylike products are the very best of all to use when dealing with the B2C e-commerce segment. Answer: False Level: Hard Page: 181
T
F
7. A marketing mix is the set of technology tools that the firm uses to pursue its marketing objectives in the target market. Answer: False Level: Medium Page: 182
T
F
8. Virtual marketing encourages users of a product or service supplied by a B2C company to ask friends to join in as well. Answer: False Level: Medium Page: 185
T
F
9. Web services are arrangements made between e-commerce sites that direct users from one site to the other. Answer: False Level: Easy Page: 185
90
Test Bank, Chapter 5
T
F 10. Click-throughs are the count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser. Answer: True Level: Easy Page: 185
T
F 11. Indirect materials are materials that are necessary for running a modern corporation, but do not relate to the company 's primary business activities. Answer: True Level: Easy Page: 181
T
F 12. E-commerce permits customers,
True/False Questions
T F 1. E-commerce is commerce, but it is commerce accelerated and enhanced by IT, in particular the Internet. Answer: True Level: Easy Page: 170
T
F
2. The B2C segment is where the dollar volume of e-commerce has always been widely expected to be concentrated. Answer: False Level: Medium Page: 172
T
F
3. Demand aggregation combines purchase requests from multiple buyers into a single large order, which justifies a discount from the business. Answer: True Level: Easy Page: 181
T
F
4. The B2B e-commerce segment is relatively small compared to the B2C e-commerce segment. Answer: False Level: Medium Page: 170
T
F
5. Smart cards are plastic cards the size of a credit card that contain an embedded chip on which digital information can be stored. Answer: True Level: Easy Page: 189
T
F
6. Commoditylike products are the very best of all to use when dealing with the B2C e-commerce segment. Answer: False Level: Hard Page: 181
T
F
7. A marketing mix is the set of technology tools that the firm uses to pursue its marketing objectives in the target market. Answer: False Level: Medium Page: 182
T
F
8. Virtual marketing encourages users of a product or service supplied by a B2C company to ask friends to join in as well. Answer: False Level: Medium Page: 185
T
F
9. Web services are arrangements made between e-commerce sites that direct users from one site to the other. Answer: False Level: Easy Page: 185
90
Test Bank, Chapter 5
T
F 10. Click-throughs are the count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser. Answer: True Level: Easy Page: 185
T
F 11. Indirect materials are materials that are necessary for running a modern corporation, but do not relate to the company 's primary business activities. Answer: True Level: Easy Page: 181
T
F 12. E-commerce permits customers,